Leverage Business Analytics and OWA to Recommend Appropriate Projects in Crowdfunding Platform

Nowadays, crowdfunding is becoming more and more popular. Many studies have been published on the crowdfunding platform from different perspectives. However, among all these studies, few are concerned about the recommendation methods, which, in effect, are highly beneficial to crowdfunding websites and the participants. Having considered the situation talked above, this paper works out the several features from the relative projects of user’s current browsing project. Then we give different weights to each feature based on selective attention phenomenon, and adopt the method of OWA operator to calculate the final score of each relative project and accomplish our model by picking out the four projects with different outstanding characteristics. Finally, according to the statistics on China’s famous crowdfunding website, we conducted a group of contrast experiments and eventually testified that our proposed model could, to some extent, help classify and give recommendation effectively. Furthermore, the results of this research can give guidance to the management of crowdfunding websites and they are also very significant advices for the future crowdfunding website development