Sketch-based Influence Maximization and Computation: Scaling up with Guarantees

Propagation of contagion through networks is a fundamental process. It is used to model the spread of information, influence, or a viral infection. Diffusion patterns can be specified by a probabilistic model, such as Independent Cascade (IC), or captured by a set of representative traces. Basic computational problems in the study of diffusion are influence queries (determining the potency of a specified seed set of nodes) and Influence Maximization (identifying the most influential seed set of a given size). Answering each influence query involves many edge traversals, and does not scale when there are many queries on very large graphs. The gold standard for Influence Maximization is the greedy algorithm, which iteratively adds to the seed set a node maximizing the marginal gain in influence. Greedy has a guaranteed approximation ratio of at least (1-1/e) and actually produces a sequence of nodes, with each prefix having approximation guarantee with respect to the same-size optimum. Since Greedy does not scale well beyond a few million edges, for larger inputs one must currently use either heuristics or alternative algorithms designed for a pre-specified small seed set size. We develop a novel sketch-based design for influence computation. Our greedy Sketch-based Influence Maximization (SKIM) algorithm scales to graphs with billions of edges, with one to two orders of magnitude speedup over the best greedy methods. It still has a guaranteed approximation ratio, and in practice its quality nearly matches that of exact greedy. We also present influence oracles, which use linear-time preprocessing to generate a small sketch for each node, allowing the influence of any seed set to be quickly answered from the sketches of its nodes.Comment: 10 pages, 5 figures. Appeared at the 23rd Conference on Information and Knowledge Management (CIKM 2014) in Shanghai, Chin

Importance Sketching of Influence Dynamics in Billion-scale Networks

The blooming availability of traces for social, biological, and communication networks opens up unprecedented opportunities in analyzing diffusion processes in networks. However, the sheer sizes of the nowadays networks raise serious challenges in computational efficiency and scalability. In this paper, we propose a new hyper-graph sketching framework for inflence dynamics in networks. The central of our sketching framework, called SKIS, is an efficient importance sampling algorithm that returns only non-singular reverse cascades in the network. Comparing to previously developed sketches like RIS and SKIM, our sketch significantly enhances estimation quality while substantially reducing processing time and memory-footprint. Further, we present general strategies of using SKIS to enhance existing algorithms for influence estimation and influence maximization which are motivated by practical applications like viral marketing. Using SKIS, we design high-quality influence oracle for seed sets with average estimation error up to 10x times smaller than those using RIS and 6x times smaller than SKIM. In addition, our influence maximization using SKIS substantially improves the quality of solutions for greedy algorithms. It achieves up to 10x times speed-up and 4x memory reduction for the fastest RIS-based DSSA algorithm, while maintaining the same theoretical guarantees.Comment: 12 pages, to appear in ICDM 2017 as a regular pape

Compressing networks with super nodes

Community detection is a commonly used technique for identifying groups in a network based on similarities in connectivity patterns. To facilitate community detection in large networks, we recast the network to be partitioned into a smaller network of 'super nodes', each super node comprising one or more nodes in the original network. To define the seeds of our super nodes, we apply the 'CoreHD' ranking from dismantling and decycling. We test our approach through the analysis of two common methods for community detection: modularity maximization with the Louvain algorithm and maximum likelihood optimization for fitting a stochastic block model. Our results highlight that applying community detection to the compressed network of super nodes is significantly faster while successfully producing partitions that are more aligned with the local network connectivity, more stable across multiple (stochastic) runs within and between community detection algorithms, and overlap well with the results obtained using the full network

Influence Maximization with Bandits

We consider the problem of \emph{influence maximization}, the problem of maximizing the number of people that become aware of a product by finding the `best' set of `seed' users to expose the product to. Most prior work on this topic assumes that we know the probability of each user influencing each other user, or we have data that lets us estimate these influences. However, this information is typically not initially available or is difficult to obtain. To avoid this assumption, we adopt a combinatorial multi-armed bandit paradigm that estimates the influence probabilities as we sequentially try different seed sets. We establish bounds on the performance of this procedure under the existing edge-level feedback as well as a novel and more realistic node-level feedback. Beyond our theoretical results, we describe a practical implementation and experimentally demonstrate its efficiency and effectiveness on four real datasets.Comment: 12 page