Synthetic Combinations: A Causal Inference Framework for Combinatorial Interventions

Consider a setting where there are $N$ heterogeneous units and $p$ interventions. Our goal is to learn unit-specific potential outcomes for any combination of these $p$ interventions, i.e., $N \times 2^p$ causal parameters. Choosing a combination of interventions is a problem that naturally arises in a variety of applications such as factorial design experiments, recommendation engines, combination therapies in medicine, conjoint analysis, etc. Running $N \times 2^p$ experiments to estimate the various parameters is likely expensive and/or infeasible as $N$ and $p$ grow. Further, with observational data there is likely confounding, i.e., whether or not a unit is seen under a combination is correlated with its potential outcome under that combination. To address these challenges, we propose a novel latent factor model that imposes structure across units (i.e., the matrix of potential outcomes is approximately rank $r$), and combinations of interventions (i.e., the coefficients in the Fourier expansion of the potential outcomes is approximately $s$ sparse). We establish identification for all $N \times 2^p$ parameters despite unobserved confounding. We propose an estimation procedure, Synthetic Combinations, and establish it is finite-sample consistent and asymptotically normal under precise conditions on the observation pattern. Our results imply consistent estimation given $\text{poly}(r) \times \left( N + s^2p\right)$ observations, while previous methods have sample complexity scaling as $\min(N \times s^2p, \ \ \text{poly(r)} \times (N + 2^p))$. We use Synthetic Combinations to propose a data-efficient experimental design. Empirically, Synthetic Combinations outperforms competing approaches on a real-world dataset on movie recommendations. Lastly, we extend our analysis to do causal inference where the intervention is a permutation over$p$ items (e.g., rankings)