Transfer Meets Hybrid: A Synthetic Approach for Cross-Domain Collaborative Filtering with Text

Collaborative filtering (CF) is the key technique for recommender systems (RSs). CF exploits user-item behavior interactions (e.g., clicks) only and hence suffers from the data sparsity issue. One research thread is to integrate auxiliary information such as product reviews and news titles, leading to hybrid filtering methods. Another thread is to transfer knowledge from other source domains such as improving the movie recommendation with the knowledge from the book domain, leading to transfer learning methods. In real-world life, no single service can satisfy a user's all information needs. Thus it motivates us to exploit both auxiliary and source information for RSs in this paper. We propose a novel neural model to smoothly enable Transfer Meeting Hybrid (TMH) methods for cross-domain recommendation with unstructured text in an end-to-end manner. TMH attentively extracts useful content from unstructured text via a memory module and selectively transfers knowledge from a source domain via a transfer network. On two real-world datasets, TMH shows better performance in terms of three ranking metrics by comparing with various baselines. We conduct thorough analyses to understand how the text content and transferred knowledge help the proposed model.Comment: 11 pages, 7 figures, a full version for the WWW 2019 short pape

apk2vec: Semi-supervised multi-view representation learning for profiling Android applications

Building behavior profiles of Android applications (apps) with holistic, rich and multi-view information (e.g., incorporating several semantic views of an app such as API sequences, system calls, etc.) would help catering downstream analytics tasks such as app categorization, recommendation and malware analysis significantly better. Towards this goal, we design a semi-supervised Representation Learning (RL) framework named apk2vec to automatically generate a compact representation (aka profile/embedding) for a given app. More specifically, apk2vec has the three following unique characteristics which make it an excellent choice for largescale app profiling: (1) it encompasses information from multiple semantic views such as API sequences, permissions, etc., (2) being a semi-supervised embedding technique, it can make use of labels associated with apps (e.g., malware family or app category labels) to build high quality app profiles, and (3) it combines RL and feature hashing which allows it to efficiently build profiles of apps that stream over time (i.e., online learning). The resulting semi-supervised multi-view hash embeddings of apps could then be used for a wide variety of downstream tasks such as the ones mentioned above. Our extensive evaluations with more than 42,000 apps demonstrate that apk2vec's app profiles could significantly outperform state-of-the-art techniques in four app analytics tasks namely, malware detection, familial clustering, app clone detection and app recommendation.Comment: International Conference on Data Mining, 201