The Self-Organisation of Strategic Alliances

Strategic alliances form a vital part of today's business environment. The sheer variety of collaborative forms is notable - which include R&D coalitions, marketing and distribution agreements, franchising, co-production agreements, licensing, consortiums and joint ventures. Here we define a strategic alliance as a cooperative agreement between two or more autonomous firms pursuing common objectives or working towards solving common problems through a period of sustained interaction. A distinction is commonly made between 'formal' and 'informal' inter-firm alliances. Informal alliances involve voluntary contact and interaction while in formal alliances cooperation is governed by a contractual agreement. The advantage of formal alliances is the ability to put in place IPR clauses, confidentially agreements and other contractual measures designed to safeguard the firm against knowledge spill-over. However, these measures are costly to instigate and police. By contrast, a key attraction of informal relationships is their low co-ordination costs. Informal know-how trading is relatively simple, uncomplicated and more flexible, and has been observed in a number of industries. A number of factors affecting firms' decisions to cooperate or not cooperate within strategic alliances have been raised in the literature. In this paper we consider three factors in particular: the relative costs of coordinating activity through strategic alliances vis-a-vis the costs of coordinating activity in-house, the degree of uncertainty present in the competitive environment, and the feedback between individual decision-making and industry structure. Whereas discussion of the first two factors is well developed in the strategic alliance literature, the third factor has hitherto only been addressed indirectly. The contribution to this under-researched area represents an important contribution of this paper to the current discourse. In order to focus the discussion, the paper considers the formation of horizontal inter-firm strategic alliances in dynamic product markets. These markets are characterised by rapid rates of technological change, a high degree of market uncertainty, and high rewards (supernormal profits) for successful firms offset by shortening life cycles.Strategic Alliances, Innovation Networks, Self-Organisation

Empirical Tests Of Optimal Cognitive Distance

This article provides empirical tests of the hypothesis of ‘optimal cognitive distance’, proposed by Nooteboom (1999, 2000), in two distinct empirical settings. Variety of cognition, needed for learning, has two dimensions: the number of agents with different cognition, and differences in cognition between them (cognitive distance). The hypothesis is that in interfirm relationships optimal learning entails a trade-off between the advantage of increased cognitive distance for a higher novelty value of a partner’s knowledge, and the disadvantage of less mutual understanding. If the value of learning is the mathematical product of novelty value and understandability, it has an inverse-U shaped relation with cognitive distance, with an optimum level that yields maximal value of learning. With auxiliary hypotheses, the hypothesis is tested on interfirm agreements between pharmaceutical companies and biotech companies, as well as on interfirm agreements in ICT industries.innovation;organizational learning;ICT;biotechnology;alliances

The Permeability of Network Boundaries: Strategic Alliances in the Japanese Electronics Industry in the 1990s

This paper looks at the choice of strategic partners for alliance formation in the Japanese electronics industry during the post-bubble economic period 1992-97. Results from a dyad analysis of 128 companies suggest that firms tend to look for partners within their existing vertical keiretsu networks of organizations for alliances that target the creation of resources that build on existing knowledge (production or distribution) but that this common keiretsu effect disappears for alliances that involve new knowledge creation (new product or technology development). The role of corporate networks, environmental uncertainty and their implications for our understanding of strategic alliance formation and the dynamics of social networks are discussed.

Competencies of Reconfiguration in Product Development – The Case of Convenience Food

Convenience food is characterized by a value added to the product core that corresponds to fast changing consumer needs. Thus, convenience food can be considered as an example of one of the most innovative product categories in the domain of the food industry. Concerning innovative activities the prevailing perception of convenience food is that all decisive impulses are coming from the market e.g. are driven by the power of demand. If so, than food producers have the chance to react on these impulses when developing novel convenience food solutions timely and close to the market development intent meeting the requirements of the consumers. In this paper we are going to propose a different viewpoint: firms who are developing, producing and selling convenience food products may follow a corporate strategy which is not necessarily and primarily in line with the consumer welfare but is rather oriented to their competitors. Thus, the strategic dimension is also or predominantly geared to a firm’s competitive environment when trying to find attractive niche positions and aiming on competitive advantage by using internal resources and competencies. We understand that convenience food shows clear distinctive characteristics in comparison to conventional foods. These require a very particular set of competencies in the sense of how to employ resources and capabilities in a useful way. Additionally, we argue that the characteristics of convenience food to employ an innovation strategy based on fast processes of resource reconfiguration.Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Industrial Organization,

Boundaryless Management - Creating, transforming and using knowledge in inter-organizational collaboration. A literature review

Current literature on organizations often argues that firms are becoming increasingly dependent on knowledge residing outside their own boundaries requiring organizations to increase their entrepreneurial abilities and make their boundaries more flexible and permeable. This paper reviews the literature on what might be called interorganizational knowledge work. Implied in this focus is an assumption of clear organizaitonal boundaries. Rather than taking these boundaries and their importance for granted, the current review, however, aims at relativizing these boundaries. By focusing the empirical phenomenon of collaboration between individuals in different organizations, four different streams of literature with different constructions of the organizational boundary and its importance were identified: the literature on learning in alliances and joint ventures, the literature on collaboration in industrial networks, the literature on social networks and communities of practice and finally the literature on geographical clusters and innovation systems. The above four streams of the literature are reviewed with a special focus on the following three questions: 1. What is the role of (organizational) boundaries in interorganizational knowledge work? 2. What do we know about how these boundaries can be overcome? 3. What are the implications for managing interorganizational knowledge work spelled out in the literature?Interorganizational collaboration; Knowledge Management; Literature review

Strategic Alliances in the Japanese Economy: Types, Critiques, Embeddedness, and Change

This paper provides an overview and interpretive analysis of the Japanese strategic alliance process. Both international and domestic alliances are considered, although the emphasis is on domestic partnerships. I argue that the domestic Japanese economy is "underallianced" relative to Japanese firms' extensive involvement in partnerships with foreign firms. This is particularly true if government-sponsored consortia and keiretsu-based tie-ups are excluded. Japanese companies appear, for a variety of institutional and cultural reasons, to have had some difficulty partnering with strangers and competitors and that has led to the formation of fewer synergistic and otherwise constructive intra-country cooperation arrangements than corporate Japan arguably needs. That pattern is changing, however, and there is evidence that the rate of intra-country alliances among Japanese firms is accelerating, particularly when the focus of the alliance is technology and innovation.

STRATEGIC ALLIANCES AND JOINT VENTURES UNDER NAFTA: CONCEPTS AND EVIDENCE

International Relations/Trade,