16,247 research outputs found
The Lifecycle and Cascade of WeChat Social Messaging Groups
Social instant messaging services are emerging as a transformative form with
which people connect, communicate with friends in their daily life - they
catalyze the formation of social groups, and they bring people stronger sense
of community and connection. However, research community still knows little
about the formation and evolution of groups in the context of social messaging
- their lifecycles, the change in their underlying structures over time, and
the diffusion processes by which they develop new members. In this paper, we
analyze the daily usage logs from WeChat group messaging platform - the largest
standalone messaging communication service in China - with the goal of
understanding the processes by which social messaging groups come together,
grow new members, and evolve over time. Specifically, we discover a strong
dichotomy among groups in terms of their lifecycle, and develop a separability
model by taking into account a broad range of group-level features, showing
that long-term and short-term groups are inherently distinct. We also found
that the lifecycle of messaging groups is largely dependent on their social
roles and functions in users' daily social experiences and specific purposes.
Given the strong separability between the long-term and short-term groups, we
further address the problem concerning the early prediction of successful
communities. In addition to modeling the growth and evolution from group-level
perspective, we investigate the individual-level attributes of group members
and study the diffusion process by which groups gain new members. By
considering members' historical engagement behavior as well as the local social
network structure that they embedded in, we develop a membership cascade model
and demonstrate the effectiveness by achieving AUC of 95.31% in predicting
inviter, and an AUC of 98.66% in predicting invitee.Comment: 10 pages, 8 figures, to appear in proceedings of the 25th
International World Wide Web Conference (WWW 2016
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