Help wanted in New Zealand: The ANZ Bank job advertisement series

The ANZ Bank publishes a monthly count of the number of job advertisements appearing in New Zealand newspapers and, more recently, internet sites. It is New Zealand’s de facto vacancy or help-wanted series. Apart from its role in economic commentaries, there is very little published research using this data. This paper is a preliminary attempt to remedy this omission. It covers descriptive aspects of the ANZ job ads series including the vacancy rate, the hiring rate, regional characteristics and proxy vacancy series. This is followed by an outline of the vacancy-unemployment (Beveridge curve) and hiring frameworks and some initial econometric work. Overall, the paper highlights the importance of the vacancy rate and the hiring rate in assessing labour market conditions in New Zealand

Education as advertisement

The paper perceives education as a type of money burning activity, much like advertisement, and examines its effect on social welfare. In a model where the employer's job assignment also functions as a signal a la Waldman (1984), there exists a separating equilibrium in which education credibly conveys information even when the single-crossing property fails to hold. Moreover, we also show that education as advertisement can actually be welfare-improving. This result indicates that education can be meaningful and even socially desirable even if its sole role is simply to waste resources.

Connotative Meaning of L.A. Bold Cigarette Advertisement My Kind of Bold Version

This study concerns on the connotative meaning in L.A. Bold cigarette TV version advertisement. The objectives of the research are to find out connotative meaning and to describe how connotative meaning denoted in the advertisement. Regarding to this, the writers applied theory of Connotative of a Denotative Sign from Roland Barthes consisting of E, an expression (or signifier), in relation (R) to C, a content (or signified): E R C. The data and data source of this study are the text and pictures that appear in the whole advertisement. As the result, it concludes that each sign has a sign system creates connotative meaning. It is found 16 connotative meanings from 7 data, they are Good Carrier, Enjoyment and Challenge, High class, Masculine and Classic, Playboy and Glamour, Metropolitan, Modern, Masculine, Sporty, Brave, Risk Taker, and not be afraid to smoke cigarette

The Effects of Recruitment Message Specificity on Applicant Attraction to Organizations

We used the elaboration likelihood model from marketing research to explain and examine how recruitment message specificity influences job seeker attraction to organizations. Using an experimental design and data from 171 college-level job seekers, the results showed that detailed recruitment messages led to enhanced perceptions of organization attributes and person-organization fit. Perceptions of fit were found to mediate the relationship between message specificity and intention to apply to the organization. In addition, perceptions of organization attributes and person-organization fit were found to influence intentions to apply under circumstances of explicit recruitment information while attractiveness and fit perceptions were shown to influence application intentions under conditions of implicit recruitment information. The theoretical and practical implications of these findings are discussed

Between patronage and good governance: organizational arrangements in (local) public appointment processes

This article investigates whether certain organizational arrangements in (local) public appointment processes could encourage the use of appointments as a tool of good governance rather than as a tool of patronage. Specifically, we studied the role of six organizational arrangements in 10 case studies of intra- and inter-organizational public appointment processes held in Italian local government. We found that good governance (in terms of perception of overall integrity and fairness) was found in processes of public appointments where there was independent scrutiny, and when the process involved local councillors and/or external stakeholders – that is, actors beyond those with the formal power to appoint. In these cases, making appointments was seen as a tool of good governance rather than of patronage. These organizational arrangements were more relevant than other ones such as the transparency of public advertisements, job descriptions and educational/professional requirements, and media and public awareness. The article describes the relevant literature and the research study, and discusses implications for research, policy and management

Métodos de búsqueda y resultados en países en desarrollo: el caso de Venezuela

(Disponible en idioma inglés únicamente) En este trabajo se emplean datos de panel de Venezuela recabados recientemente correspondientes al período de 1994 a 2002 para analizar tres cuestiones básicas: la primera tiene que ver con la influencia de las características individuales y la experiencia previa en el mercado laboral en la elección de métodos de búsqueda distintos. La segunda se refiere a la eficacia de diversos métodos de búsqueda para salir del desempleo y se controlan las características individuales y de los empleos anteriores. Por último, la tercera cuestión se relaciona con la situación laboral previa, mediante el análisis de la importancia relativa del método de búsqueda y la situación laboral anterior, para determinar la probabilidad de conseguir empleo o quedar fuera de la fuerza laboral. Concluimos que la situación laboral anterior es un factor principal que determina si se pasa a una situación de empleo y que el uso de agencias de empleo hace aumentar la probabilidad de ese paso en cada situación laboral.

Evaluation of brand equity in software companies: Case Study of Chargon

IT industry especially the software industry is of the growing industries in the world which has grown considerably in recent years. In such circumstances, there will be some companies which want to differentiate themselves from competitors and create a unique and favorable position in the minds of their own enterprise customers; one way to create a sustainable competitive advantage in these mar-kets that already has been less discussed is the creation of brand equity. Thus, the aim of this study is to evaluate brand equity in software companies that Chargon Company was selected. The statistical population included managers of Chargon’s subsidiary companies and their users that given the un-limited society, Cochrane formula has been used in unlimited population to determine sample size. Due to the minimal amount of sample that is 386 questionnaires, 500 questionnaires were distributed in the population. Structural equation modeling approach and SmartPLS.2 were used to analyzing collected data. The results show that emotional variables affect value on brand equity is 0.64. Also functional variables affect value on brand equity is 0.89.market behavior variable plays a positive mediating role between emotional variables and brand equity. On the other hand market behavior plays a negative mediating role between emotional variables and brand equity. Considering t-values higher than 1.96, the significance of relationships obtained is confirmed in 95% confidence level. Research paper Reference to this paper should be made as follows: Hosseini, A, Otarkhani, A., Shokouhyar, S. (2016). “Evaluation of brand equity in software companies: Case Study of Chargon”, Journal of En-trepreneurship, Business and Economics, Vol. 4, No. 2, pp. 182–200

Англійська мова для навчання і роботи Т. 4. Професійне іншомовне письмо

Подано всі види діяльності студентів з вивчення англійської мови, спрямовані на розвиток мовної поведінки, необхідної для ефективного спілкування в академічному та професійному середовищах. Містить завдання і вправи, типові для різноманітних академічних та професійних сфер і ситуацій. Структура організації змісту – модульна, охоплює певні мовленнєві вміння залежно від мовної поведінки. Даний модуль має на меті розвиток у студентів умінь і навичок писемного спілкування, що пов’язане з майбутньою професією студентів, та основ медіації і письмового перекладу, які спрямовані на розвиток умінь писати тексти різних типів і жанрів, такі як резюме, листи, анотації тощо. Ресурси для самостійної роботи (частина ІІ) містять завдання та вправи для розвитку словникового запасу та розширення діапазону функціональних зразків, необхідних для виконання певних функцій, та завдання, які спрямовані на організацію самостійної роботи студентів. За допомогою засобів діагностики (частина ІІІ) студенти можуть самостійно перевірити засвоєння навчального матеріалу та оцінити свої досягнення. Граматичні явища і вправи для їх засвоєння наводяться в томі 5. Призначений для студентів технічних університетів гірничого профілю. Може використовуватися для викладання вибіркових курсів з англійської мови, а також для самостійного вивчення англійської мови викладачами, фахівцями і науковцями різних інженерних галузей