Relevance, Responsibility, Critical Performativity, Testimony and Positive Marketing: Contributing to Marketing Theory, Thought and Practice

In this commentary, I chart recent changes at the Journal of Marketing Management (JMM). These include the introduction of a senior editorial board, a revised main editorial board and a modified team of associate editors. The new deputy editor is welcomed. The exemplary performance of the JMM in scholarly league-tables is registered. From this, a case is made for the pluralisation of the concepts of relevance and impact. In doing so, the emergent literature on critical performativity is unpacked. I highlight a missed opportunity in this material, namely, the potential for academics to act as critical commentators on industry practice in the courtroom. Developing the ideas associated with critical performativity leads to the scrutiny of new concepts in marketing. One of importance is positive marketing. This regressive manoeuver is critiqued; as is macromarketing narcissism. Following Dunne et al., I make a plea for more responsible academic practice. Developing logically from these ideas, a number of new potential avenues for contributing to the JMM are sketched. These include special sections and research notes among others

Sketches at Home and Abroad: A Critical Edition of Selections from the Writings of Nathaniel Parker Willis

Critics and general readers highly regarded the poetry and prose of Nathaniel Parker Willis (18061867) during the American Renaissance of creative literature in the decades before the Civil War. As an editor and frequent contributor to one of the young nation\u27s most successful and elegant literary magazines, The New-York Mirror, Willis achieved an international reputation for his witty and worldly tales and letters. This new edition collects outstanding examples of Willis\u27s short fiction written at the peak of his abilities. These tales of adventure embellish and improve Willis\u27s own experience as a bachelor adventurer during the 1830s, relating, for example, the comical to harrowing experience of American stagecoach and international sea travel of the era. Several tales of courtship and romance, set at Saratoga and other resort towns, show the charm and wit that made Willis so popular with nineteenth-century readers. Good examples of Willis\u27s horror stories, written in a style that we associate today with Edgar Allan Poe, can also be found in this essential collection. This scholarly edition of important short fiction by N. P. Willis includes a general introduction as well as many short essays describing literary and historical contexts that provide information for the contemporary reader.https://ideaexchange.uakron.edu/uapress_publications/1132/thumbnail.jp

Introduction- Twenty-Five Years of the Fordham International Law Journal

A review of the history of the Fordham ILJ. It is a partial reprint of an essay published in 20 FORDHAM INT\u27L L.J. 1 (1996). The essay attempts to briefly summarize the purpose of the ILJ and past volumes

2008-2009 Fordham Law School Faculty Bibliography

https://ir.lawnet.fordham.edu/fac_bib/1011/thumbnail.jp

The Faculty Notebook, October 1996

The Faculty Notebook is published periodically by the Office of the Provost at Gettysburg College to bring to the attention of the campus community accomplishments and activities of academic interest. Faculty are encouraged to submit materials for consideration for publication to the Associate Provost for Faculty Development. Copies of this publication are available at the Office of the Provost

The Faculty Notebook, February 2008

The Faculty Notebook is published periodically by the Office of the Provost at Gettysburg College to bring to the attention of the campus community accomplishments and activities of academic interest. Faculty are encouraged to submit materials for consideration for publication to the Associate Provost for Faculty Development. Copies of this publication are available at the Office of the Provost