Consumer Perceptions of CSR Communication: An Experimental Investigation

Corporate social responsibility (CSR) communication has always faced challenges posed by consumer scepticism and the attribution of CSR motives. This experimental study focuses on empirically testing informational, narrative, ambiguous and invitational CSR message approaches. The results show that except for the ambiguous approach, the various approaches are equally effective in leading to positive CSR beliefs and attitudes towards the company. CSR communication is found to play a crucial role in leading to positive consumer perceptions

Introducing sourcements

Sourcing processes are discussed at a high abstraction level. A dedicated terminology is developed concerning general aspects of sourcing. The term sourcement is coined to denote a building block for sourcing. Notions of allocation, functional architecture and allocational architecture, equilibrium, and configuration are discussed. Limitations of the concept of outsourcing are outlined. This theoretical work is meant to serve as a point of departure for the subsequent development of a detailed theory of sourcing and sourcing transformations, which can be a tool for dealing with practicl applicationas