6 research outputs found
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The factors driving online shopping in Saudi Arabia: Gender differences and behavior
PurposeâThis study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia.
Design/MethodologyâThe 465-respondent sample consists of 68.8% women and 31.4% men. A structural equation model confirms model fit.
FindingsâPerceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Both male and female groups are equivalent. The structural weights are also largely equivalent, but the regression paths from perceived usefulness to subjective norms and to continuous intention are not invariant between men and women.
OriginalityâThis research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 65% of the intention to continue shopping online.
Research ImplicationsâThis research suggests that online strategies cannot ignore either the direct and indirect gender differences on continuance intentions in Saudi Arabia. The model can be generalized across Saudi Arabia
Driving online shopping: Spending and behavioral differences among women in Saudi Arabia
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model fit. Perceived enjoyment, usefulness, and subjective norms are determinants of online shopping continuance in Saudi Arabia. High and low online spenders among women in Saudi Arabia are equivalent. The structural weights are also largely equivalent, but the regression paths from perceived site quality to perceived usefulness is not invariant between high and low e-shoppers in Saudi Arabia. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 60% of the female respondentsâ intention to continue shopping online. Online strategies cannot ignore either the direct and indirect spending differences on continuance intentions, and the model can be generalized across Saudi Arabia
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The driving factors of continuance online shopping: Gender differences in behaviour the case of Saudi Arabia
This study proposes a revised technology acceptance model that integrates expectation confirmation
theory to measure gender differences with regard to continuance online shopping intentions in Saudi
Arabia. The 465-respondent sample consists of 68.8% women and 31.4% men. A structural equation
model confirms model fit.
Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping
continuance in Saudi Arabia. Both male and female groups are equivalent. The structural weights are
also largely equivalent, but the regression paths from perceived usefulness to subjective norms and to
continuous intention are not invariant between men and women.
The model was operationally generalized across the whole of Saudi Arabia. This research moves
beyond online shopping intentions and includes factors affecting online shopping continuance. The
research model explains 65% of the intention to continue shopping online.
This research suggests that online strategies cannot ignore either the direct and indirect gender
differences on continuance intentions in Saudi Arabia. The model can be generalized across Saudi
Arabia
Recommended from our members
The driving factors of continuance intention of e-shopping: Gender differences in behaviour - the case of Saudi Arabia
The objective of this study is to propose a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia.
The sample was 465-respondent sample consists of 68.8% women and 31.4% men. A structural equation model confirms model fit. The research findings confirm that Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Both male and female groups are equivalent. The structural weights are also largely equivalent, but the regression paths from perceived usefulness to subjective norms and to continuous intention are not invariant between men and women.
This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 65% of the intention to continue shopping online. The research findings suggest that online strategies cannot ignore either the direct and indirect gender differences on continuance intentions in Saudi Arabia. The model can be generalized across Saudi Arabia
Recommended from our members
The driving factors of continuance online shopping: Gender differences in behaviour among students in Saudi Arabia
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure student gender differences with regard to continuance online shopping intentions in Saudi Arabia. The 234-respondent sample consists of 61.5% women and 38.5% men. A structural equation model confirms model fit.
Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Both male and female groups are equivalent. The structural weights are also largely equivalent, but the regression paths from subjective norms to enjoyment and subjective norms to continuance intention (in the men sample) and perceived usefulness to continuous intention (in the women sample) are not supported.
The model was operationally generalized across the whole of Saudi Arabia. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 71% of the intention to continue shopping online.
This research suggests that online strategies cannot ignore either the direct or indirect gender differences on continuance intentions in Saudi Arabia. The model can be generalized across Saudi Arabia
Recommended from our members
The factors driving online shopping in Saudi Arabia: Regional and behavioral differences among women
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model fit. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Women in the eastern, western, and central region groups are equivalent. The structural weights are also largely equivalent, but the regression path from perceived usefulness to enjoyment is not invariant between female shoppers in the eastern and western regions or in the eastern and central regions. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 60% of the intention to continue shopping online. Furthermore, this research suggests that online strategies cannot ignore the influence of either direct or indirect regional differences on continuance intentions; the model can be generalized across Saudi Arabia