Human Computer Interaction and Usability in the new Participative Methodology for Marketing Websites

Technological devices and information and communications technology (ICT) have become the new tactic for communication, collaboration, and the exchange of knowledge and innovation between organizations and users. These devices include websites, system and application software, and mobile and portable devices. Nevertheless, it has been noted that these devices, including websites, still lack important functionalities and utilities, i.e. Human Computer Interaction (HCI) and usability. HCI and usability are essential in any device to allow the user to complete his/her task(s) in less time and with high-quality performance. The absence of HCI and usability aspects in technology devices and ICT will lead users to become frustrated and dissatisfied, and their loyalty will be reduced. A new coherent methodology called the New Participative Methodology for Marketing Websites (NPMMW) was developed to prevent this problem. The HCI and usability aspects are combined in the design stage, in the NPMMW, to increase user acceptance of the website, and to reduce users’ dissatisfaction. This study employment an online survey (N=210) from an Australian information technology industry that allowed the collection of both quantitative and qualitative data. The study provided theoretically and practical significance contribution; that HCI and usability integration in the NPMMW would enhance users’ acceptance, satisfaction, trust, and loyalty, and would minimize users’ frustration and aggravation, likewise; the NPMMW methodology will assist designers and users to create an effective website that meet the requirements of users and designers. Finally, an overview of the NPMMW methodology is provided, together with proposals for further research

A systematic mapping study of HCI practice research

Human–computer interaction (HCI) practice has emerged as a research domain in the HCI field and is growing. The need to transfer HCI practices to the industry began significantly with the works of Nielsen on usability engineering. To date, methods and techniques for designing, evaluating, and implementing interactive systems for human use have continued to emerge. It is, therefore, justified to conduct a systematic mapping study to determine the landscape of HCI practice research. A Systematic Mapping Study method was used to map 142 studies according to research type, topic, and contribution. These were then analyzed to determine an overview of HCI practice research. The objective was to analyze studies on HCI practice and present prominent issues that characterize the HCI practice research landscape. Second, to identify pressing challenges regarding HCI practices in software/systems development companies. The results show that HCI practice research has steadily increased since 2012. The majority of the studies explored focused on evaluation research that largely contributed to the evaluation methods or processes. Most of the studies were on design tools and techniques, design methods and contexts, design work and organizational culture, and collaboration and team communication. Interviews, case studies, and survey methods have been prominently used as research methods. HCI techniques are mostly used during the initial phase of development and during evaluation. HCI practice challenges in companies are mostly process-related and on performance of usability and user experience activities. The major challenge seems to be to find a way to collect and incorporate user feedback in a timely manner, especially in agile processes. There are areas identified in this study as needing more research