38,221 research outputs found
Measurement-driven temporal analysis of information diffusion in online social networks
The rapid development of online social networks (OSN) renders them a popular mechanism for information diffusion. Studying the temporal characteristics is critical in understanding the diffusion process. However, due to the lack of well-defined propagation data, hardly any study addresses the temporal feature of information diffusion in OSN. In this paper, we present a measurement study on information diffusion in the Renren social network. We investigate the latency of information propagation along social links and define the 'activation time' for an OSN user, and find that the activation time follows the lognormal distribution. Based on this, we develop two new information diffusion models incorporating asynchronous activation times. Application of the models in the influence maximization problem shows that they capture the temporal diffusion behavior very well. This leads to fundamental ramifications to many related OSN applications. © 2012 IEEE.published_or_final_versio
Follow Whom? Chinese Users Have Different Choice
Sina Weibo, which was launched in 2009, is the most popular Chinese
micro-blogging service. It has been reported that Sina Weibo has more than 400
million registered users by the end of the third quarter in 2012. Sina Weibo
and Twitter have a lot in common, however, in terms of the following
preference, Sina Weibo users, most of whom are Chinese, behave differently
compared with those of Twitter.
This work is based on a data set of Sina Weibo which contains 80.8 million
users' profiles and 7.2 billion relations and a large data set of Twitter.
Firstly some basic features of Sina Weibo and Twitter are analyzed such as
degree and activeness distribution, correlation between degree and activeness,
and the degree of separation. Then the following preference is investigated by
studying the assortative mixing, friend similarities, following distribution,
edge balance ratio, and ranking correlation, where edge balance ratio is newly
proposed to measure balance property of graphs. It is found that Sina Weibo has
a lower reciprocity rate, more positive balanced relations and is more
disassortative. Coinciding with Asian traditional culture, the following
preference of Sina Weibo users is more concentrated and hierarchical: they are
more likely to follow people at higher or the same social levels and less
likely to follow people lower than themselves. In contrast, the same kind of
following preference is weaker in Twitter. Twitter users are open as they
follow people from levels, which accords with its global characteristic and the
prevalence of western civilization. The message forwarding behavior is studied
by displaying the propagation levels, delays, and critical users. The following
preference derives from not only the usage habits but also underlying reasons
such as personalities and social moralities that is worthy of future research.Comment: 9 pages, 13 figure
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