18,720 research outputs found
Seeds Buffering for Information Spreading Processes
Seeding strategies for influence maximization in social networks have been
studied for more than a decade. They have mainly relied on the activation of
all resources (seeds) simultaneously in the beginning; yet, it has been shown
that sequential seeding strategies are commonly better. This research focuses
on studying sequential seeding with buffering, which is an extension to basic
sequential seeding concept. The proposed method avoids choosing nodes that will
be activated through the natural diffusion process, which is leading to better
use of the budget for activating seed nodes in the social influence process.
This approach was compared with sequential seeding without buffering and single
stage seeding. The results on both real and artificial social networks confirm
that the buffer-based consecutive seeding is a good trade-off between the final
coverage and the time to reach it. It performs significantly better than its
rivals for a fixed budget. The gain is obtained by dynamic rankings and the
ability to detect network areas with nodes that are not yet activated and have
high potential of activating their neighbours.Comment: Jankowski, J., Br\'odka, P., Michalski, R., & Kazienko, P. (2017,
September). Seeds Buffering for Information Spreading Processes. In
International Conference on Social Informatics (pp. 628-641). Springe
Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models
The steady growth of graph data from social networks has resulted in
wide-spread research in finding solutions to the influence maximization
problem. In this paper, we propose a holistic solution to the influence
maximization (IM) problem. (1) We introduce an opinion-cum-interaction (OI)
model that closely mirrors the real-world scenarios. Under the OI model, we
introduce a novel problem of Maximizing the Effective Opinion (MEO) of
influenced users. We prove that the MEO problem is NP-hard and cannot be
approximated within a constant ratio unless P=NP. (2) We propose a heuristic
algorithm OSIM to efficiently solve the MEO problem. To better explain the OSIM
heuristic, we first introduce EaSyIM - the opinion-oblivious version of OSIM, a
scalable algorithm capable of running within practical compute times on
commodity hardware. In addition to serving as a fundamental building block for
OSIM, EaSyIM is capable of addressing the scalability aspect - memory
consumption and running time, of the IM problem as well.
Empirically, our algorithms are capable of maintaining the deviation in the
spread always within 5% of the best known methods in the literature. In
addition, our experiments show that both OSIM and EaSyIM are effective,
efficient, scalable and significantly enhance the ability to analyze real
datasets.Comment: ACM SIGMOD Conference 2016, 18 pages, 29 figure
Adaptive Submodular Influence Maximization with Myopic Feedback
This paper examines the problem of adaptive influence maximization in social
networks. As adaptive decision making is a time-critical task, a realistic
feedback model has been considered, called myopic. In this direction, we
propose the myopic adaptive greedy policy that is guaranteed to provide a (1 -
1/e)-approximation of the optimal policy under a variant of the independent
cascade diffusion model. This strategy maximizes an alternative utility
function that has been proven to be adaptive monotone and adaptive submodular.
The proposed utility function considers the cumulative number of active nodes
through the time, instead of the total number of the active nodes at the end of
the diffusion. Our empirical analysis on real-world social networks reveals the
benefits of the proposed myopic strategy, validating our theoretical results.Comment: Accepted by IEEE/ACM International Conference Advances in Social
Networks Analysis and Mining (ASONAM), 201
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