Automatic Understanding of Image and Video Advertisements

There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.Comment: To appear in CVPR 2017; data available on http://cs.pitt.edu/~kovashka/ad

UR-FUNNY: A Multimodal Language Dataset for Understanding Humor

Humor is a unique and creative communicative behavior displayed during social interactions. It is produced in a multimodal manner, through the usage of words (text), gestures (vision) and prosodic cues (acoustic). Understanding humor from these three modalities falls within boundaries of multimodal language; a recent research trend in natural language processing that models natural language as it happens in face-to-face communication. Although humor detection is an established research area in NLP, in a multimodal context it is an understudied area. This paper presents a diverse multimodal dataset, called UR-FUNNY, to open the door to understanding multimodal language used in expressing humor. The dataset and accompanying studies, present a framework in multimodal humor detection for the natural language processing community. UR-FUNNY is publicly available for research