STRATEGIC PRODUCT DESIGN DECISIONS FOR UNCERTAIN, CONVERGING AND SERVICE ORIENTED MARKETS

Market driven product design decisions are receiving increasing attention in the engineering design research literature. Econometric models and marketing research techniques are being integrated into engineering design in order to assist with profit maximizing product design decisions. This stream of research is referred to as "Design for Market Systems" (DMS). The existing DMS approaches fall short when the market environment is complex. The complexity can be incurred by the uncertain action-reactions of market players which impose unexpected market responses to a new design. The complexity can originate from the emergence of a niche product which creates a new product market by integrating the features of two or more existing products categories. The complexity can also arise when the designer is challenged to handle the couplings of outsourced subsystems from suppliers and explore the integration of the product with service providers. The objective of the thesis is to overcome such limitations and facilitate design decisions by modeling and interpreting the complex market environment. The research objective is achieved by three research thrusts. Thrust 1 examines the impact of action-reactions of market players on the long and short term design decisions for single category products using an agent based simulation approach. Thrust 2 concerns the design decisions for "convergence products". A convergence product physically integrates two or more existing product categories into a common product form. Convergence products make the consumer choice behavior and profit implications of design alternatives differ significantly from the situation where only a single product market is involved. Thrust 3 explores product design decisions while considering the connection to the upstream suppliers and downstream service providers. The connection is achieved by a quantitative understanding of interoperability of physical product modules as well as between a physical product and a service provider

A Stackelberg game theoretic model for optimizing product family architecting with supply chain consideration

Planning of an optimal product family architecture (PFA) plays a critical role in defining an organization's product platforms for product variant configuration while leveraging commonality and variety. The focus of PFA planning has been traditionally limited to the product design stage, yet with limited consideration of the downstream supply chain-related issues. Decisions of supply chain configuration have a profound impact on not only the end cost of product family fulfillment, but also how to design the architecture of module configuration within a product family. It is imperative for product family architecting to be optimized in conjunction with supply chain configuration decisions. This paper formulates joint optimization of PFA planning and supply chain configuration as a Stackelberg game. A nonlinear, mixed integer bilevel programming model is developed to deal with the leader–follower game decisions between product family architecting and supply chain configuration. The PFA decision making is represented as an upper-level optimization problem for optimal selection of the base modules and compound modules. A lower-level optimization problem copes with supply chain decisions in accordance with the upper-level decisions of product variant configuration. Consistent with the bilevel optimization model, a nested genetic algorithm is developed to derive near optimal solutions for PFA and the corresponding supply chain network. A case study of joint PFA and supply chain decisions for power transformers is reported to demonstrate the feasibility and potential of the proposed Stackelberg game theoretic joint optimization of PFA and supply chain decisions

A Hierarchical Core Reference Ontology for New Technology Insertion Design in Long Life Cycle, Complex Mission Critical Systems

Organizations, including government, commercial and others, face numerous challenges in maintaining and upgrading long life-cycle, complex, mission critical systems. Maintaining and upgrading these systems requires the insertion and integration of new technology to avoid obsolescence of hardware software, and human skills, to improve performance, to maintain and improve security, and to extend useful life. This is particularly true of information technology (IT) intensive systems. The lack of a coherent body of knowledge to organize new technology insertion theory and practice is a significant contributor to this difficulty. This research organized the existing design, technology road mapping, obsolescence, and sustainability literature into an ontology of theory and application as the foundation for a technology design and technology insertion design hierarchical core reference ontology and laid the foundation for body of knowledge that better integrates the new technology insertion problem into the technology design architecture

The Application of Memetic Algorithms for Forearm Crutch Design: A Case Study

Product design has normally been performed by teams, each with expertise in a specific discipline such as material, structural, and electrical systems. Traditionally, each team would use its member\u27s experience and knowledge to develop the design sequentially. Collaborative design decisions explore the use of optimization methods to solve the design problem incorporating a number of disciplines simultaneously. It is known that such optimized product design is superior to the design found by optimizing each discipline sequentially due to the fact that it enables the exploitation of the interactions between the disciplines. In this paper, a bi-level decentralized framework based on Memetic Algorithm (MA) is proposed for collaborative design decision making using forearm crutch as the case. Two major decisions are considered: the weight and the strength. We introduce two design agents for each of the decisions. At the system level, one additional agent termed facilitator agent is created. Its main function is to locate the optimal solution for the system objective function which is derived from the Pareto concept. Thus to Pareto optimum for both weight and strength is obtained. It is demonstrated that the proposed model can converge to Pareto solutions

A Review of Platforms for the Development of Agent Systems

Agent-based computing is an active field of research with the goal of building autonomous software of hardware entities. This task is often facilitated by the use of dedicated, specialized frameworks. For almost thirty years, many such agent platforms have been developed. Meanwhile, some of them have been abandoned, others continue their development and new platforms are released. This paper presents a up-to-date review of the existing agent platforms and also a historical perspective of this domain. It aims to serve as a reference point for people interested in developing agent systems. This work details the main characteristics of the included agent platforms, together with links to specific projects where they have been used. It distinguishes between the active platforms and those no longer under development or with unclear status. It also classifies the agent platforms as general purpose ones, free or commercial, and specialized ones, which can be used for particular types of applications.Comment: 40 pages, 2 figures, 9 tables, 83 reference

Concurrent Product and Supply Chain Architecture Design Considering Modularity and Sustainability

Since sustainability is a growing concern, businesses aim to integrate sustainability principles and practices into product and supply chain (SC) architecture (SCA) design. Modular product architecture (MPA) is essential for meeting sustainability demands, as it defines detachable modules by selecting appropriate components from various potential combinations. However, the prevailing practice of MPA emphasizes architectural aspects over interface complexity and design production processes for the structural dimension, potentially impending manufacturing, assembly/disassembly, and recovery efficiency. Most MPA has been developed assuming equal and/or fixed relations among modules rather than configuring for SC effectiveness. Therefore, such methods cannot offer guidance on modular granularity and its impact on product and SCA sustainability. Additionally, there is no comparative assessment of MPA to determine whether the components within the configured modules could share multiple facilities to achieve economic benefits and be effective for modular manufacture and upgrade. Therefore, existing modular configuration fails to link modularization drivers and metrics with SCA, hampering economic design, modular recycling, and efficient assembly/disassembly for enhancing sustainability. This study focuses on the study of design fundamentals and implementation of sustainable modular drivers in coordination with SCA by developing a mathematical model. Here, the architectural and interface relations between components are quantified and captured in a decision structure matrix which acts as the foundation of modular clustering for MPA. Again, unlike previous design approaches focused only on cost, the proposed work considers facility sharing through a competitive analysis of commonality and cost. It also evaluates MPA's ease of disassembly and upgradeability by a comparative assessment of different MPA to enhance SCA sustainability. The primary focus is concurrently managing the interdependency between MPA and SCA by developing mathematical models. Consistent with the mathematical model, this thesis also proposes better solution approaches. In summary, the proposed methods provide a foundation for modeling the link between product design and SC to 1) demonstrate how sustainable modular drivers affect the sustainability performance, 2) evaluate the contribution of modularity to the reduction of assembly/disassembly complexity and cost, 3) develop MPA in coordination with SC modularity by trading off modular granularity, commonality, and cost, and 4) identify a sustainable product family for combined modularity considering the similarity of operations, ease of disassembly and upgradability in SCA. Using metaheuristic algorithms, case studies on refrigerators showed that MPA and its methodology profoundly impact SCA sustainability. It reveals that interactions between components with levels based on sustainable modular drivers should be linked with modular granularity for SCA sustainability. Another key takeaway is that instead of solely focusing on cost, facility sharing and ensuring ease of disassembly and upgradeability can help to reap sustainability benefits