Hedonic Information Systems Quality

Hedonic Information Systems (HIS) are an entertainment-oriented IS used in nonoffice environments in which a user does not have specific goals to achieve. It is fundamentally different from the traditional IS designed for goal-oriented users in either individual or organisational work settings. Despite of the importance in improving HIS, there is a lack of academic exploration in context-specific HIS quality in a comprehensive manner. Drawing from a balanced thinking-feeling model and a theory of flow and telepresence theory, we explore the attributes of HIS quality. The Repertory Grid Interview technique (RGT) is used to interview 20 participants who have online gaming experience and 12 factors are identified. Our results show that HIS quality is a multifaceted concept that consists of not only utilitarian, but also hedonic and social features. This study is among the first to use a qualitative approach to comprehensively explore the attributes of HIS from user perspectives

Analysis of the Dimensions of Quality Perceived by Clients of Online Retail Organizations

The transformation in customer experience promoted by the advent of Web 2.0 has led to the measurement of customer perception of quality to consider more hedonic and subjective aspects of quality. Since there is no consensus in the literature on what the quality attributes of electronic services are and how they are organized, the objective was to investigate how to organize the objective and hedonic attributes of quality in online retail, based on the model of e-transqual measurement. For data analysis, descriptive statistics, and exploratory factor analysis (EFA) techniques were used. It is concluded that online retail companies should focus on technical characteristics, but should not overlook the hedonic aspects of quality, so as to make the customer experience during the buying process more enjoyable and thus ensure higher levels of quality. quality perception

Multichannel Retailing in Beauty Product: Understanding Customer Purchase Decisions between Offline Stores, Websites, and Augmented Reality

Augmented Reality (AR) has gained attention for online retailers as it offers customers higher telepresence and provides a unique customer experience. Using the case of Sephora Virtual Artist, this research aims to understand how AR channels affect customer purchase decisions compared to other channels, particularly in beauty products. Sephora used AR through Sephora Virtual Artist to advance its other customer channels, and we compared it with its traditional websites and offline stores. A survey was conducted on 200 female respondents in Indonesia. This study used partial least squares (PLS) to find that product information and telepresence on AR can positively affect customer purchase decisions. Surprisingly, no significant difference in purchase decisions compared to two other purchase channels, i.e., traditional websites and offline stores. This study highlights that female customer tend to focus more on the products they want to purchase rather than the technology and channel of buying