Evaluating the effectiveness of explanations for recommender systems : Methodological issues and empirical studies on the impact of personalization

Peer reviewedPostprin

Hete-CF: Social-Based Collaborative Filtering Recommendation using Heterogeneous Relations

Collaborative filtering algorithms haven been widely used in recommender systems. However, they often suffer from the data sparsity and cold start problems. With the increasing popularity of social media, these problems may be solved by using social-based recommendation. Social-based recommendation, as an emerging research area, uses social information to help mitigate the data sparsity and cold start problems, and it has been demonstrated that the social-based recommendation algorithms can efficiently improve the recommendation performance. However, few of the existing algorithms have considered using multiple types of relations within one social network. In this paper, we investigate the social-based recommendation algorithms on heterogeneous social networks and proposed Hete-CF, a Social Collaborative Filtering algorithm using heterogeneous relations. Distinct from the exiting methods, Hete-CF can effectively utilize multiple types of relations in a heterogeneous social network. In addition, Hete-CF is a general approach and can be used in arbitrary social networks, including event based social networks, location based social networks, and any other types of heterogeneous information networks associated with social information. The experimental results on two real-world data sets, DBLP (a typical heterogeneous information network) and Meetup (a typical event based social network) show the effectiveness and efficiency of our algorithm

Personality in Computational Advertising: A Benchmark

In the last decade, new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. A person’s buying choices are influenced by psychological factors like impulsiveness; indeed some consumers may be more susceptible to making impulse purchases than others. Since affective metadata are more closely related to the user’s experience than generic parameters, accurate predictions reveal important aspects of user’s attitudes, social life, including attitude of others and social identity. This work proposes a highly innovative research that uses a personality perspective to determine the unique associations among the consumer’s buying tendency and advert recommendations. In fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of recent algorithms. We present the ADS Dataset, a publicly available benchmark consisting of 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) rated by 120 unacquainted individuals, enriched with Big-Five users’ personality factors and 1,200 personal users’ pictures

Privacy and Fairness in Recommender Systems via Adversarial Training of User Representations

Latent factor models for recommender systems represent users and items as low dimensional vectors. Privacy risks of such systems have previously been studied mostly in the context of recovery of personal information in the form of usage records from the training data. However, the user representations themselves may be used together with external data to recover private user information such as gender and age. In this paper we show that user vectors calculated by a common recommender system can be exploited in this way. We propose the privacy-adversarial framework to eliminate such leakage of private information, and study the trade-off between recommender performance and leakage both theoretically and empirically using a benchmark dataset. An advantage of the proposed method is that it also helps guarantee fairness of results, since all implicit knowledge of a set of attributes is scrubbed from the representations used by the model, and thus can't enter into the decision making. We discuss further applications of this method towards the generation of deeper and more insightful recommendations.Comment: International Conference on Pattern Recognition and Method

Hete-CF : Social-Based Collaborative Filtering Recommendation using Heterogeneous Relations

The work described here was funded by the National Natural Science Foundation of China (NSFC) under Grant No. 61373051; the National Science and Technology Pillar Program (Grant No.2013BAH07F05), the Key Laboratory for Symbolic Computation and Knowledge Engineering, Ministry of Education, China, and the UK Economic & Social Research Council (ESRC); award reference: ES/M001628/1.Preprin

Recurrent Neural Networks with Top-k Gains for Session-based Recommendations

RNNs have been shown to be excellent models for sequential data and in particular for data that is generated by users in an session-based manner. The use of RNNs provides impressive performance benefits over classical methods in session-based recommendations. In this work we introduce novel ranking loss functions tailored to RNNs in the recommendation setting. The improved performance of these losses over alternatives, along with further tricks and refinements described in this work, allow for an overall improvement of up to 35% in terms of MRR and Recall@20 over previous session-based RNN solutions and up to 53% over classical collaborative filtering approaches. Unlike data augmentation-based improvements, our method does not increase training times significantly. We further demonstrate the performance gain of the RNN over baselines in an online A/B test.Comment: CIKM'18, authors' versio