Towards a framework for computational persuasion with applications in behaviour change

Persuasion is an activity that involves one party trying to induce another party to believe something or to do something. It is an important and multifaceted human facility. Obviously, sales and marketing is heavily dependent on persuasion. But many other activities involve persuasion such as a doctor persuading a patient to drink less alcohol, a road safety expert persuading drivers to not text while driving, or an online safety expert persuading users of social media sites to not reveal too much personal information online. As computing becomes involved in every sphere of life, so too is persuasion a target for applying computer-based solutions. An automated persuasion system (APS) is a system that can engage in a dialogue with a user (the persuadee) in order to persuade the persuadee to do (or not do) some action or to believe (or not believe) something. To do this, an APS aims to use convincing arguments in order to persuade the persuadee. Computational persuasion is the study of formal models of dialogues involving arguments and counterarguments, of user models, and strategies, for APSs. A promising application area for computational persuasion is in behaviour change. Within healthcare organizations, government agencies, and non-governmental agencies, there is much interest in changing behaviour of particular groups of people away from actions that are harmful to themselves and/or to others around them

Environmentalism, performance and applications: uncertainties and emancipations

This introductory article for a themed edition on environmentalism provides a particular context for those articles that follow, each of which engages with different aspects of environmentalism and performance in community-related settings. Responding to the proposition that there is a lacuna in the field of applied drama and environmentalism (Bottoms, 2010), we suggest that the more significant lack is that of ecocriticism. As the articles in this journal testify, there are many examples of applied theatre practice; what is required is sustained and rigorous critical engagement. It is to the gap of ecocriticism that we address this issue, signalling what we hope is the emergence of a critical field. One response to the multiple challenges of climate change is to more transparently locate the human animal within the environment, as one agent amongst many. Here, we seek to transparently locate the critic, intertwining the personal – ourselves, human actants – with global environmental concerns. This tactic mirrors much contemporary writing on climate change and its education, privileging personal engagement – a shift we interrogate as much as we perform. The key trope we anchor is that of uncertainty: the uncertainties that accompany stepping into a new research environment; the uncertainties arising from multiple relations (human and non-human); the uncertainties of scientific fact; the uncertainties of forecasting the future; and the uncertainties of outcomes – including those of performance practices. Having analysed a particular turn in environmental education (towards social learning) and the failure to successfully combine ‘art and reality’ in recent UK mainstream theatre events, such uncertainties lead to our suggestion for an ‘emancipated’ environmentalism. In support of this proposal, we offer up a reflection on a key weekend of performance practice that brought us to attend to the small – but not insignificant – and to consider first hand the complex relationships between environmental ‘grand narratives’ and personal experiential encounters. Locating ourselves within the field and mapping out some of the many conceptual challenges attached to it serves to introduce the territories which the following journal articles expand upon

Rhetoric and Argumentation. Approaching journalism as a rhetorical performance

This paper is aimed to describe all the texts of journalism as rhetorical performances in a general theoretic frame. According to the author’s point of view, all types of articles published in printed as well as online media can be reconstructed and explained by the devices of rhetoric. For first we go through chronologically the different explanations of rhetoric, getting to the postmodern era with “nethoric”. After describing the properties of the latter, we observe the impact of rhetoric on professional and civic journalism. Underlining the main arguments of the paper, we will show a Hungarian case study on the attitudes and rhetorical evaluation towards a particular speech. In the end, we summarize the most used informal (non-categorical) argumentative devices and tools in rhetoric and argumentation

Rhetorical Dualism and the Orthodox/Heterdox Distinction in Economics

This paper attempts to combine elements of the approaches of two influential economists, Sheila Dow and Deirdre McCloskey and expands on previous work (2005) on Dow’s concept of dualism. A concept of rhetorical dualism is developed: dualism (defined variously) engaged in for a rhetorical purpose. It is argued by way of example case studies that rhetorical dualism is a significant feature of economics and that several influential authors have engaged in it. Further rhetorical dualism is shown to be prevalent in the current orthodox/heterodox distinction, and in the arguments of heterodox economists; but also that this distinction and type of distinction are unhelpful.Rhetoric; dualism; heterodox economics