Theories for influencer identification in complex networks

In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes. Although much smaller than the entire network, these influencers were observed to be able to shape the collective dynamics of large populations in different contexts. As such, the successful identification of influencers should have profound implications in various real-world spreading dynamics such as viral marketing, epidemic outbreaks and cascading failure. In this chapter, we first summarize the centrality-based approach in finding single influencers in complex networks, and then discuss the more complicated problem of locating multiple influencers from a collective point of view. Progress rooted in collective influence theory, belief-propagation and computer science will be presented. Finally, we present some applications of influencer identification in diverse real-world systems, including online social platforms, scientific publication, brain networks and socioeconomic systems.Comment: 24 pages, 6 figure

Structure of Heterogeneous Networks

Heterogeneous networks play a key role in the evolution of communities and the decisions individuals make. These networks link different types of entities, for example, people and the events they attend. Network analysis algorithms usually project such networks unto simple graphs composed of entities of a single type. In the process, they conflate relations between entities of different types and loose important structural information. We develop a mathematical framework that can be used to compactly represent and analyze heterogeneous networks that combine multiple entity and link types. We generalize Bonacich centrality, which measures connectivity between nodes by the number of paths between them, to heterogeneous networks and use this measure to study network structure. Specifically, we extend the popular modularity-maximization method for community detection to use this centrality metric. We also rank nodes based on their connectivity to other nodes. One advantage of this centrality metric is that it has a tunable parameter we can use to set the length scale of interactions. By studying how rankings change with this parameter allows us to identify important nodes in the network. We apply the proposed method to analyze the structure of several heterogeneous networks. We show that exploiting additional sources of evidence corresponding to links between, as well as among, different entity types yields new insights into network structure

Enhancing community detection using a network weighting strategy

A community within a network is a group of vertices densely connected to each other but less connected to the vertices outside. The problem of detecting communities in large networks plays a key role in a wide range of research areas, e.g. Computer Science, Biology and Sociology. Most of the existing algorithms to find communities count on the topological features of the network and often do not scale well on large, real-life instances. In this article we propose a strategy to enhance existing community detection algorithms by adding a pre-processing step in which edges are weighted according to their centrality w.r.t. the network topology. In our approach, the centrality of an edge reflects its contribute to making arbitrary graph tranversals, i.e., spreading messages over the network, as short as possible. Our strategy is able to effectively complements information about network topology and it can be used as an additional tool to enhance community detection. The computation of edge centralities is carried out by performing multiple random walks of bounded length on the network. Our method makes the computation of edge centralities feasible also on large-scale networks. It has been tested in conjunction with three state-of-the-art community detection algorithms, namely the Louvain method, COPRA and OSLOM. Experimental results show that our method raises the accuracy of existing algorithms both on synthetic and real-life datasets.Comment: 28 pages, 2 figure