Indonesian Consumer Preferences on Green Products

Consumer awareness to consume environmentally friendly products is increasing. Manufacturers have also been using the concept of green product not merely for the sake of moral ethics, but also for the commercial purposes. Thus, how environmental knowledge and product attributes of the green product are able to enhance the positive attitude of consumers, fostering purchase intention, and ultimately encourage consumers to consume green products are needed to be explained. The data of this survey research were analyzed using structural equation modeling. The results show that the environmental knowledge and product attributes significantly affect attitude, intention, and behavior of consumers to consume the green product. In addition, once the consumers have comprehended the environmental knowledge and the product attributes well, they would put a green product as a priority, being loyal, and voluntary publish their preferences to their social ties. This research has proved that Indonesian consumer have shifted from being the economic man to be the cognitive behaviorism consumer

Green exports and the global product space: Prospects for EU industrial policy

We test if and where industrial policy to promote â??greenâ?? industry development can improve competitiveness in export markets. Proponents of â??green growthâ?? have argued that domestic promotion of â??greenâ?? energy will generate improved comparative advantage in export markets for high-technology goods such as wind turbines or solar cells. If this holds depends on if domestic market expansion can, on its own, support firm competitiveness abroad. We find evidence that industrial policy may work for wind turbines, but we find no evidence that it works for solar cells. Furthermore, domestic renewable energy promotion is more likely to translate into improved international competitiveness if a country already possesses skills, technologies, and industrial sectors closely related to the sector in question. By locating the wind turbine and solar cell sectors in the global product space of traded goods, we are able to show that, net of historical competitiveness and domestic market size, green industrial policy functions best when capitalising on pre-existing industrial capacities, rather than trying to create them. Finally, our finding that policy appears to work for wind turbines but not solar cells may reflect the greater tradeability of solar cells, which may mean that expansion of domestic demand leads to more imports rather than expanded domestic production. While this paper suggests conditions under which green industrial policy might prove effective in economic development, it makes no claims about whether this represents an efficient approach to either growth or emissions reduction. This evidence recommends caution in using economic growth and competitiveness arguments as the primary justification for investments in renewable energy.

ANALISIS PENGARUH GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP KETERLIBATAN KONSUMEN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN KONSUMEN LAKSMIE FLORIST

Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly. Application of green products and green advertising might attract widespread public sympathy, and even requirements for operational permits, production and ease of obtaining bank credit facility or tax relief may be considered by the government that is now more incentive to campaign for the concept and implementation of policies and regulations of corporate social responsibility. The objectives of this study was to determine whether there is influence of green product and green advertising toward consumer involvement and also its impact on consumer purchasing decisions Laksmi florist company. A survey with analysis of individual consumer of Lakmi florist is conducted, while path analysis is used to determine the effect among variables. The results showed that green advertising as well as green product provide a positive and significant influence on consumer involvement that have an impact on consumer purchasing decisions of Laksmi Florist company

The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation

This study investigates the influences of claim specificity, the product’s environmental relevance, and the respondents’ proenvironmental orientation on the effectiveness of green advertising among Turkish consumers. An experimental study is conducted using hypothetical print advertisements for two product categories (laundry machines as a high relevance product; DVD player as a low relevance product). Findings indicate that the specificity of the green claim does not exert a significant effect on consumer evaluations towards high relevance product advertisement, while specific green claims significantly improve the communication effectiveness of the low environmental relevance product advertisement. The theoretical and managerial implications of these findings are discussed.advertisement effectiveness, claim specificity, experimental design, green advertising, product environmental relevance

Environmental policy in a differentiated market with a green network effect

We examine the impact of a “green network effect” in a market characterized by consumers' environmental awareness and competition between firms in both environmental quality and product prices. The unique aspect of this model comes from the assumption that an increase in the number of consumers of the green product increases the satisfaction of each green consumer. We show that this externality raises the consumption of the green product, reduces the environmental quality of products and improves welfare, even if it doesn't affect the overall level of pollution. The externality correction requires using three optimal fiscal policies: an ad valorem tax on products, an emission tax, and a subsidy of the green purchase. A second-best optimum can also be reached through the green taxation.

Analisis Green Product dan Green Marketing Strategy terhadap Keputusan Pembelian Produk The Body Shop di Manado Town Square

: Pemasaran hijau (green marketing) akhir-akhir ini sudah merupakan trend di berbagai negara. Produk hijau (green product) semakin diminati karena pergeseran pola hidup dari produk yang instan ke produk yang menggunakan bahan alami dan baik untuk lingkungan. Untuk memenangkan persaingan Perusahaan harus mempunyai strategi yang tepat untuk memasarkan produknya. Penelitian ini bertujuan untuk mengetahui apakah Green Product dan Green Marketing Strategy secara simultan dan parsial apakah berpengaruh terhadap pembelian produk The Body Shop di Manado Town Square. Sampel penelitian berjumlah 75 responden dengan teknik analisis data yaitu analisis regresi berganda dan uji hipotesis. Hasil penelitian menunjukkan bahwa Green Product dan Green Marketing Strategy secara simultan berpengaruh terhadap keputusan pembelian konsumen. Secara parsial Green Product berpengaruh secara signifikan terhadap keputusan pembelian dan Green Marketing Strategy memiliki pengaruh tidak signifikan terhadap keputusan pembelian. Hasil uji signifikansi, ternyata konsumen lebih tertarik dengan kemasan dan bentuk produk yang ditawarkan maka manajemen Perusahaan sebaiknya mempertahankan kualitas produknya dibanding dengan memperhatikan strategy pemasaran. Kata kunci : green product, green marketing strategy, pembelian produ

On the product property of the pluricomplex Green function

We prove that the pluricomplex Green function has the product property $g_{D_1\times D_2}=\max\{ g_{D_1},g_{D_2}\}$ for any domains $D_1\subset\Bbb C^n$ and $D_2\subset\Bbb C^m$

NEW DIPPING TREATMENTS TO CONTROL ENZYMATIC BROWNING OF APPLES DURING DRYING

The present experimental activity aims to improve the quality of apple wedges (var. Golden delicious) during 8-h drying at 60°C, using dipping treatments in fruit juices (orange, pineapple, green kiwifruit, yellow kiwifruit) and/or herbal teas (green tea, dandelion, licorice, roselle). Preliminary tests allowed to select both pineapple and green kiwifruit juices as well as roselle (Hibiscus sabdariffa) dry extract as feasible pretreatments able to control enzymatic browning by reducing the polyphenol oxidase (PPO) activity. In fact, 70, 80 and 100% inhibition of PPO activity were achieved using green kiwifruit (5% v/v), pineapple (7.7% v/v) juices and roselle dry extract (1.5% w/v), respectively. The selected fruit juices, alone and in combination with roselle, were finally tested as pretreatment of the 8-h drying process. Product quality was evaluated at 0, 2, 4, 6 and 8 h of drying by monitoring changes in color, moisture content (g/gDW), soluble solid contents (SSC), water activity (aw) and total phenols content at (GAE/gDW). Dipping in both pineapple and kiwifruit juices avoids changes in color of apple wedges during the first 2 h of drying (i.e. product heating period) and allowed to obtain a final product with a 28% lower moisture content (0.16), as well as the highest SSC (7.41 °Brix) and total phenols content (354.70 GAE/gDW). Roselle dipping treatment substantially changed the hue angle of apple wedges to the crimson color, decreased the SSC (7.20 °Brix) and increased the total phenols content (> 415 GAE/gDW) of all samples. The best dipping treatment, in terms of final quality of the product, corresponded to the green kiwifruit juices, alone or in combination with roselle dry extract