Erving Goffman

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Interacting for the environment:Engaging Goffman in pro-environmental action

Whilst there are profound disagreements about how more sustainable forms of living might be achieved, most research on pro-environmental action recognises it as a fundamentally social challenge – demanding shifts not merely in individuals’ attitudes and behaviours, but also in social norms, contexts and practices. Despite the social nature of the challenge, perhaps the most fundamental social medium – social interaction - remains under-theorised in this area. To address this gap, this paper applies Erving Goffman’s understandings of social interaction to an ethnographic case study of a pro- environmental change initiative called Environment Champions. The analysis shows that social interaction plays a crucially important role in shaping responses to pro-environmental change processes that has the potential to both help and hinder the spread of pro-environmental action. The paper concludes by exploring how Goffman’s ideas develop and extend current debates about pro- environmental behaviour change

Neither playing the game nor keeping it real: media logics and Big Brother

Sam Pepper, one of the contestants in Big Brother 11, at one point accused fellow housemates Josie and John James of feigning romantic feelings for each other in order to cash in on lucrative deals with celebrity magazines such as OK! and Hello!. The provocation caused much apparent offence, and led to a prolonged and predominantly rancorous debate about authenticity and inauthenticity, soon extending to revelations that other housemates (Rachel, Corinne) aimed to appear in soft pornography titles like Nuts and Zoo, and as such, ‘couldn’t be trusted’. The clear subtext was that any economic motivation was considered a breach of the rules of the Big Brother game – not the explicit parameters of the competition, but the spirit in which it should be played. Being a worthy winner is a matter of who you are rather than what you do, which raises the question of how we came to know Josie and co, as well as how we come to know celebrity selves generally. If BB has taught us anything about the formation of mediated selves, it is that an authentic mediated self cannot exist – and yet authenticity still matters. This piece reflects on this tension and its implications for our increasingly reflexive media culture