Conversion Prediction Using Multi-task Conditional Attention Networks to Support the Creation of Effective Ad Creative

Accurately predicting conversions in advertisements is generally a challenging task, because such conversions do not occur frequently. In this paper, we propose a new framework to support creating high-performing ad creatives, including the accurate prediction of ad creative text conversions before delivering to the consumer. The proposed framework includes three key ideas: multi-task learning, conditional attention, and attention highlighting. Multi-task learning is an idea for improving the prediction accuracy of conversion, which predicts clicks and conversions simultaneously, to solve the difficulty of data imbalance. Furthermore, conditional attention focuses attention of each ad creative with the consideration of its genre and target gender, thus improving conversion prediction accuracy. Attention highlighting visualizes important words and/or phrases based on conditional attention. We evaluated the proposed framework with actual delivery history data (14,000 creatives displayed more than a certain number of times from Gunosy Inc.), and confirmed that these ideas improve the prediction performance of conversions, and visualize noteworthy words according to the creatives' attributes.Comment: 9 pages, 6 figures. Accepted at The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2019) as an applied data science pape

Solutions to Detect and Analyze Online Radicalization : A Survey

Online Radicalization (also called Cyber-Terrorism or Extremism or Cyber-Racism or Cyber- Hate) is widespread and has become a major and growing concern to the society, governments and law enforcement agencies around the world. Research shows that various platforms on the Internet (low barrier to publish content, allows anonymity, provides exposure to millions of users and a potential of a very quick and widespread diffusion of message) such as YouTube (a popular video sharing website), Twitter (an online micro-blogging service), Facebook (a popular social networking website), online discussion forums and blogosphere are being misused for malicious intent. Such platforms are being used to form hate groups, racist communities, spread extremist agenda, incite anger or violence, promote radicalization, recruit members and create virtual organi- zations and communities. Automatic detection of online radicalization is a technically challenging problem because of the vast amount of the data, unstructured and noisy user-generated content, dynamically changing content and adversary behavior. There are several solutions proposed in the literature aiming to combat and counter cyber-hate and cyber-extremism. In this survey, we review solutions to detect and analyze online radicalization. We review 40 papers published at 12 venues from June 2003 to November 2011. We present a novel classification scheme to classify these papers. We analyze these techniques, perform trend analysis, discuss limitations of existing techniques and find out research gaps

Character-level Intra Attention Network for Natural Language Inference

Natural language inference (NLI) is a central problem in language understanding. End-to-end artificial neural networks have reached state-of-the-art performance in NLI field recently. In this paper, we propose Character-level Intra Attention Network (CIAN) for the NLI task. In our model, we use the character-level convolutional network to replace the standard word embedding layer, and we use the intra attention to capture the intra-sentence semantics. The proposed CIAN model provides improved results based on a newly published MNLI corpus.Comment: EMNLP Workshop RepEval 2017: The Second Workshop on Evaluating Vector Space Representations for NL

Computational Models (of Narrative) for Literary Studies

In the last decades a growing body of literature in Artificial Intelligence (AI) and Cognitive Science (CS) has approached the problem of narrative understanding by means of computational systems. Narrative, in fact, is an ubiquitous element in our everyday activity and the ability to generate and understand stories, and their structures, is a crucial cue of our intelligence. However, despite the fact that - from an historical standpoint - narrative (and narrative structures) have been an important topic of investigation in both these areas, a more comprehensive approach coupling them with narratology, digital humanities and literary studies was still lacking. With the aim of covering this empty space, in the last years, a multidisciplinary effort has been made in order to create an international meeting open to computer scientist, psychologists, digital humanists, linguists, narratologists etc.. This event has been named CMN (for Computational Models of Narrative) and was launched in the 2009 by the MIT scholars Mark A. Finlayson and Patrick H. Winston1