Traveling Trends: Social Butterflies or Frequent Fliers?

Trending topics are the online conversations that grab collective attention on social media. They are continually changing and often reflect exogenous events that happen in the real world. Trends are localized in space and time as they are driven by activity in specific geographic areas that act as sources of traffic and information flow. Taken independently, trends and geography have been discussed in recent literature on online social media; although, so far, little has been done to characterize the relation between trends and geography. Here we investigate more than eleven thousand topics that trended on Twitter in 63 main US locations during a period of 50 days in 2013. This data allows us to study the origins and pathways of trends, how they compete for popularity at the local level to emerge as winners at the country level, and what dynamics underlie their production and consumption in different geographic areas. We identify two main classes of trending topics: those that surface locally, coinciding with three different geographic clusters (East coast, Midwest and Southwest); and those that emerge globally from several metropolitan areas, coinciding with the major air traffic hubs of the country. These hubs act as trendsetters, generating topics that eventually trend at the country level, and driving the conversation across the country. This poses an intriguing conjecture, drawing a parallel between the spread of information and diseases: Do trends travel faster by airplane than over the Internet?Comment: Proceedings of the first ACM conference on Online social networks, pp. 213-222, 201

Data-driven Computational Social Science: A Survey

Social science concerns issues on individuals, relationships, and the whole society. The complexity of research topics in social science makes it the amalgamation of multiple disciplines, such as economics, political science, and sociology, etc. For centuries, scientists have conducted many studies to understand the mechanisms of the society. However, due to the limitations of traditional research methods, there exist many critical social issues to be explored. To solve those issues, computational social science emerges due to the rapid advancements of computation technologies and the profound studies on social science. With the aids of the advanced research techniques, various kinds of data from diverse areas can be acquired nowadays, and they can help us look into social problems with a new eye. As a result, utilizing various data to reveal issues derived from computational social science area has attracted more and more attentions. In this paper, to the best of our knowledge, we present a survey on data-driven computational social science for the first time which primarily focuses on reviewing application domains involving human dynamics. The state-of-the-art research on human dynamics is reviewed from three aspects: individuals, relationships, and collectives. Specifically, the research methodologies used to address research challenges in aforementioned application domains are summarized. In addition, some important open challenges with respect to both emerging research topics and research methods are discussed.Comment: 28 pages, 8 figure

Utilizing Multi-modal Weak Signals to Improve User Stance Inference in Social Media

Social media has become an integral component of the daily life. There are millions of various types of content being released into social networks daily. This allows for an interesting view into a users\u27 view on everyday life. Exploring the opinions of users in social media networks has always been an interesting subject for the Natural Language Processing researchers. Knowing the social opinions of a mass will allow anyone to make informed policy or marketing related decisions. This is exactly why it is desirable to find comprehensive social opinions. The nature of social media is complex and therefore obtaining the social opinion becomes a challenging task. Because of how diverse and complex social media networks are, they typically resonate with the actual social connections but in a digital platform. Similar to how users make friends and companions in the real world, the digital platforms enable users to mimic similar social connections. This work mainly looks at how to obtain a comprehensive social opinion out of social media network. Typical social opinion quantifiers will look at text contributions made by users to find the opinions. Currently, it is challenging because the majority of users on social media will be consuming content rather than expressing their opinions out into the world. This makes natural language processing based methods impractical due to not having linguistic features. In our work we look to improve a method named stance inference which can utilize multi-domain features to extract the social opinion. We also introduce a method which can expose users opinions even though they do not have on-topical content. We also note how by introducing weak supervision to an unsupervised task of stance inference we can improve the performance. The weak supervision we bring into the pipeline is through hashtags. We show how hashtags are contextual indicators added by humans which will be much likelier to be related than a topic model. Lastly we introduce disentanglement methods for chronological social media networks which allows one to utilize the methods we introduce above to be applied in these type of platforms