Factorization Bandits for Online Influence Maximization

We study the problem of online influence maximization in social networks. In this problem, a learner aims to identify the set of "best influencers" in a network by interacting with it, i.e., repeatedly selecting seed nodes and observing activation feedback in the network. We capitalize on an important property of the influence maximization problem named network assortativity, which is ignored by most existing works in online influence maximization. To realize network assortativity, we factorize the activation probability on the edges into latent factors on the corresponding nodes, including influence factor on the giving nodes and susceptibility factor on the receiving nodes. We propose an upper confidence bound based online learning solution to estimate the latent factors, and therefore the activation probabilities. Considerable regret reduction is achieved by our factorization based online influence maximization algorithm. And extensive empirical evaluations on two real-world networks showed the effectiveness of our proposed solution.Comment: 11 pages (including SUPPLEMENT

Targeted Advertising on Social Networks Using Online Variational Tensor Regression

This paper is concerned with online targeted advertising on social networks. The main technical task we address is to estimate the activation probability for user pairs, which quantifies the influence one user may have on another towards purchasing decisions. This is a challenging task because one marketing episode typically involves a multitude of marketing campaigns/strategies of different products for highly diverse customers. In this paper, we propose what we believe is the first tensor-based contextual bandit framework for online targeted advertising. The proposed framework is designed to accommodate any number of feature vectors in the form of multi-mode tensor, thereby enabling to capture the heterogeneity that may exist over user preferences, products, and campaign strategies in a unified manner. To handle inter-dependency of tensor modes, we introduce an online variational algorithm with a mean-field approximation. We empirically confirm that the proposed TensorUCB algorithm achieves a significant improvement in influence maximization tasks over the benchmarks, which is attributable to its capability of capturing the user-product heterogeneity.Comment: 18 pages, 7 figure

Online Modeling and Monitoring of Dependent Processes under Resource Constraints

Adaptive monitoring of a large population of dynamic processes is critical for the timely detection of abnormal events under limited resources in many healthcare and engineering systems. Examples include the risk-based disease screening and condition-based process monitoring. However, existing adaptive monitoring models either ignore the dependency among processes or overlook the uncertainty in process modeling. To design an optimal monitoring strategy that accurately monitors the processes with poor health conditions and actively collects information for uncertainty reduction, a novel online collaborative learning method is proposed in this study. The proposed method designs a collaborative learning-based upper confidence bound (CL-UCB) algorithm to optimally balance the exploitation and exploration of dependent processes under limited resources. Efficiency of the proposed method is demonstrated through theoretical analysis, simulation studies and an empirical study of adaptive cognitive monitoring in Alzheimer's disease