Reconceptualising Personas Across Cultures: Archetypes, Stereotypes & Collective Personas in Pastoral Namibia

The paucity of projects where persona is the research foci and a lack of consensus on this artefact keep many reticent about its purpose and value. Besides crafting personas is expected to differ across cultures, which contrasts the advancements in Western theory with studies and progress in other sites. We postulate User-Created Personas reveal specific characteristics of situated contexts by allowing laypeople to design persona artefacts in their own terms. Hence analysing four persona sessions with an ethnic group in pastoral Namibia –ovaHerero– brought up a set of fundamental questions around the persona artefact regarding stereotypes, archetypes, and collective persona representations: (1) to what extent user depictions are stereotypical or archetypal? If stereotypes prime (2) to what degree are current personas a useful method to represent end-users in technology design? And, (3) how can we ultimately read accounts not conforming to mainstream individual persona descriptions but to collectives

The Faculty Notebook, April 2010

The Faculty Notebook is published periodically by the Office of the Provost at Gettysburg College to bring to the attention of the campus community accomplishments and activities of academic interest. Faculty are encouraged to submit materials for consideration for publication to the Associate Provost for Faculty Development. Copies of this publication are available at the Office of the Provost

Gendering the European Digital Agenda: The Challenge of Gender Mainstreaming TwentyYears after the Beijing World Conference on Women

open1The goals set out in the 1995 Platform for Action of the Beijing World Conference on Women—to achieve gender equality in and through the media—interrogate today’s digital policies: To what extent have internationally agreed-upon norms of gender equality and gender mainstreaming been recognized and implemented? To what extent has the knowledge produced by feminist scholarship informed media policy developments? What kind of new knowledge, and analytical frameworks, may contribute to unmask gender-unequal power relations in contemporary media environments? The article addresses these questions with a focus on European discourses and institutional practices for the Digital Agenda.Special issue edited by Padovani and Shade on 'Gendering Global Media Policy: Critical Perspectives On Digital Agendas’openClaudia PadovaniPadovani, Claudi

Whose Sexuality Is It Anyway? Women's Experiences of Viewing Lesbians on Screen

While critical analyses of media representations of lesbians continue to grow, less attention is paid to audience responses to those representations. This paper explores women’s experiences of viewing lesbians on screen, analysing qualitative data from focus groups with audiences of a women-only film season screened in a UK cinema: “Lesbians on Screen: How far Have We Come?” We consider how the internalisation of the “male gaze” complicates some women’s viewing of lesbian characters and how women attempt to challenge and resist that gaze through their viewing practices and strategies. We discuss audience creativity in re-signifying representations of women, as well as other strategies including choosing to view privately or in women-only spaces. These acts of resistance disrupt the dominance of the male gaze, patriarchal cinema spaces and reception of images on screen. By examining women’s reflections on the experience of being in a women-only audience, a unique cinema space that “felt free” of conventional constraints of heteronormativity and patriarchy, this paper also examines how the gendered cinema space affects audience experiences

Enacting Smoke, Lilies, and Jade as Black Gay Print Culture

This essay offers a comparative analysis of the ways that Isaac Julien\u27s Looking for Langston (1989) and Rodney Evans\u27s Brother to Brother (2005) inscribe Richard Bruce Nugent\u27s landmark short story Smoke, Lilies, and Jade (1926). Both films are examples of how Smoke, which was first published in the short-lived but infamous journal FIRE!!, now functions as much more than an artifact from the Harlem Renaissance\u27s dynamic print culture. As I contend through this analysis, Smoke is a central diegetic element in both films. It enables Looking\u27s visual depiction of the sojourn that Nugent\u27s protagonist Alex has with his male lover Beauty and Brother\u27s depiction of an intergenerational collaboration that honors Nugent as a black gay male artist. Through honorific interpretations of Smoke, Lilies, and Jade, Looking for Langston and Brother to Brother affirm a black gay print culture as indispensable to black gay film

The 'memoir problem', revisited.

The ‘memoir problem’ revisited “That you had parents and a childhood does not of itself qualify you to write a memoir”. Neil Gunzlinger, book reviewer for the New York Times, griped in a review of yet another confessional memoir. It’s true; suddenly everyone is writing memoir, even people who only ever wrote fiction, rock music or poetry, or never wrote before. I even find myself writing memoir, but mining some of my own fictional writing for triggers and nudges, delving into old poems for clues and lines of inquiry. After all, the memory does not always linger on. Now, since revisiting this autobiographical writing as a resource for chapters of my Creative Nonfiction PhD thesis, a food memoir, in this paper I’ll discuss attempts made to fictionalise the ‘true’ events of the stories, and the uses made of them, to revitalise memoir. I also reflect on the work of controversial memoirist Karl Ove Knausgaard, whose six-volume work, ‘My struggle’, has offended members of his extended family, critics and purists, or simply bored many readers with the impossibly detailed accounts of his life, to ask again of memoir, “Should it be artful or truthful?

The Faculty Notebook, September 2011

The Faculty Notebook is published periodically by the Office of the Provost at Gettysburg College to bring to the attention of the campus community accomplishments and activities of academic interest. Faculty are encouraged to submit materials for consideration for publication to the Associate Provost for Faculty Development. Copies of this publication are available at the Office of the Provost