Design model of technical features for a social commerce website

The shift of electronic commerce to social commerce draws tremendous opportunities for today’s retailers. Social commerce website is one of the prominent social commerce mediums that harnesses the social activities while shopping in online environment by leveraging Web 2.0 and social media. The effectiveness of a social commerce website is determined not only by the products or how well the website is marketed, but also by its rendition of technical features’ in terms of functionality (functional and non-functional). However, this particular area of social commerce is often overlooked especially when it comes to non-functional features. Under this circumstances, this study aims to analyze and propose technical features for social commerce website in terms of functionality. Based on the proposed technical features, a proposed design model is constructed. For evaluation, three different questionnaires were conducted for collecting data involving experienced social commerce users and experts on this area. The aim of the evaluation is to validate the proposed technical features and design model to ensure that they are accordance to the user’s expectation. Based on the results, all the proposed technical features were validated positively, thus, acceptable for this study. As for the design model, a slight change has been made based on the input by the experts for improvement. In having them applied as guideline while designing a social commerce website, hopefully this research will help researchers and practitioners to grasp the key elements in during the decision making

Customer engagement in social commerce: A theoretical review

Social commerce (s-commerce) has changed both businesses and customers. The role of customer has dramatically changed with the rapid growth of s-commerce. Customer engagement behavior in the s- commerce context has become a key competitive advantage for companies that aim to build a customer- centric business and utilize the power of social media. Numerous studies have conducted to understand the customer behavior to engage in s-commerce, but little effort have been made to incorporate the previous studies to provide theoretical foundation of customer engagement in s-commerce context. The aim of this study is to identify the well utilized theories and factors that influence customer engagement behavior in s- commerce. The study used a systematic Literature Review (SLR) as a method to identify and analyze the theories and factors related to customer engagement. The results shows that the theories which constitute the foundation of customer engagement studies can be classified into: social related theories, technological related theories, behavioral theories and motivational theories, and most of the well utilized factors are tapped under theses classifications. This study provides a comprehensive view of the theoretical foundation of customer engagement studies in s-commerce, and provide theoretical basis for IS research towards the development of empirical research on customer engagement and s-commerce

Exploring the Factors Influencing the Usage Intention of Facebook Fan Page – A Preliminary Study

With its substantial user base, Facebook has been an influential marketing tool that marketing practitioners seek to exploit. Facebook provides Brand or business fan page for business to recruit fans and build direct and interactive communication means with them. Despite major brands have created their respective fan page, relatively little attention has been devoted in exploring factors that affect users’ intention to engage with the brand fan page. To fill this research gap, this study proposed a framework to look into this phenomenon. A preliminary collected data was analyzed using PLS. Results suggested that relationship quality is an influential factors of users’ usage. Moreover, both utilitarian and hedonic value should be considered for brand fan page to maintain high quality relationship with their fans