The Role of the Mangement Sciences in Research on Personalization

We present a review of research studies that deal with personalization. We synthesize current knowledge about these areas, and identify issues that we envision will be of interest to researchers working in the management sciences. We take an interdisciplinary approach that spans the areas of economics, marketing, information technology, and operations. We present an overarching framework for personalization that allows us to identify key players in the personalization process, as well as, the key stages of personalization. The framework enables us to examine the strategic role of personalization in the interactions between a firm and other key players in the firm's value system. We review extant literature in the strategic behavior of firms, and discuss opportunities for analytical and empirical research in this regard. Next, we examine how a firm can learn a customer's preferences, which is one of the key components of the personalization process. We use a utility-based approach to formalize such preference functions, and to understand how these preference functions could be learnt based on a customer's interactions with a firm. We identify well-established techniques in management sciences that can be gainfully employed in future research on personalization.CRM, Persoanlization, Marketing, e-commerce,

Predictive Non-equilibrium Social Science

Non-Equilibrium Social Science (NESS) emphasizes dynamical phenomena, for instance the way political movements emerge or competing organizations interact. This paper argues that predictive analysis is an essential element of NESS, occupying a central role in its scientific inquiry and representing a key activity of practitioners in domains such as economics, public policy, and national security. We begin by clarifying the distinction between models which are useful for prediction and the much more common explanatory models studied in the social sciences. We then investigate a challenging real-world predictive analysis case study, and find evidence that the poor performance of standard prediction methods does not indicate an absence of human predictability but instead reflects (1.) incorrect assumptions concerning the predictive utility of explanatory models, (2.) misunderstanding regarding which features of social dynamics actually possess predictive power, and (3.) practical difficulties exploiting predictive representations.Comment: arXiv admin note: substantial text overlap with arXiv:1212.680

PinMe: Tracking a Smartphone User around the World

With the pervasive use of smartphones that sense, collect, and process valuable information about the environment, ensuring location privacy has become one of the most important concerns in the modern age. A few recent research studies discuss the feasibility of processing data gathered by a smartphone to locate the phone's owner, even when the user does not intend to share his location information, e.g., when the Global Positioning System (GPS) is off. Previous research efforts rely on at least one of the two following fundamental requirements, which significantly limit the ability of the adversary: (i) the attacker must accurately know either the user's initial location or the set of routes through which the user travels and/or (ii) the attacker must measure a set of features, e.g., the device's acceleration, for potential routes in advance and construct a training dataset. In this paper, we demonstrate that neither of the above-mentioned requirements is essential for compromising the user's location privacy. We describe PinMe, a novel user-location mechanism that exploits non-sensory/sensory data stored on the smartphone, e.g., the environment's air pressure, along with publicly-available auxiliary information, e.g., elevation maps, to estimate the user's location when all location services, e.g., GPS, are turned off.Comment: This is the preprint version: the paper has been published in IEEE Trans. Multi-Scale Computing Systems, DOI: 0.1109/TMSCS.2017.275146