Evaluation and optimization of frequent association rule based classification

Deriving useful and interesting rules from a data mining system is an essential and important task. Problems such as the discovery of random and coincidental patterns or patterns with no significant values, and the generation of a large volume of rules from a database commonly occur. Works on sustaining the interestingness of rules generated by data mining algorithms are actively and constantly being examined and developed. In this paper, a systematic way to evaluate the association rules discovered from frequent itemset mining algorithms, combining common data mining and statistical interestingness measures, and outline an appropriated sequence of usage is presented. The experiments are performed using a number of real-world datasets that represent diverse characteristics of data/items, and detailed evaluation of rule sets is provided. Empirical results show that with a proper combination of data mining and statistical analysis, the framework is capable of eliminating a large number of non-significant, redundant and contradictive rules while preserving relatively valuable high accuracy and coverage rules when used in the classification problem. Moreover, the results reveal the important characteristics of mining frequent itemsets, and the impact of confidence measure for the classification task

Datamining for Web-Enabled Electronic Business Applications

Web-Enabled Electronic Business is generating massive amount of data on customer purchases, browsing patterns, usage times and preferences at an increasing rate. Data mining techniques can be applied to all the data being collected for obtaining useful information. This chapter attempts to present issues associated with data mining for web-enabled electronic-business

Data mining technology for the evaluation of learning content interaction

Interactivity is central for the success of learning. In e-learning and other educational multimedia environments, the evaluation of interaction and behaviour is particularly crucial. Data mining – a non-intrusive, objective analysis technology – shall be proposed as the central evaluation technology for the analysis of the usage of computer-based educational environments and in particular of the interaction with educational content. Basic mining techniques are reviewed and their application in a Web-based third-level course environment is illustrated. Analytic models capturing interaction aspects from the application domain (learning) and the software infrastructure (interactive multimedia) are required for the meaningful interpretation of mining results

Supporting Data mining of large databases by visual feedback queries

In this paper, we describe a query system that provides visual relevance feedback in querying large databases. Our goal is to support the process of data mining by representing as many data items as possible on the display. By arranging and coloring the data items as pixels according to their relevance for the query, the user gets a visual impression of the resulting data set. Using an interactive query interface, the user may change the query dynamically and receives immediate feedback by the visual representation of the resulting data set. Furthermore, by using multiple windows for different parts of a complex query, the user gets visual feedback for each part of the query and, therefore, may easier understand the overall result. Our system allows to represent the largest amount of data that can be visualized on current display technology, provides valuable feedback in querying the database, and allows the user to find results which, otherwise, would remain hidden in the database