The rise of emerging market multinationals and its impact on marketing

The purpose of this paper is to review and discuss the rise of emerging market multinationals (EMMs), with a special focus on its impact on marketing. Emerging market countries not only have millions newly affluent consumers and are also the home of a new generation of multinational companies. The rise of EMMs challenges the extant thinking in strategy and marketing, and creates both threats and opportunities for western firms. With unique character and behaviour, EMMs are different from both developed countries multinationals and Japanese and Korean firms. It is imperative to study EMMs in order to win the new competition

A stability condition for turbulence model: From EMMS model to EMMS-based turbulence model

The closure problem of turbulence is still a challenging issue in turbulence modeling. In this work, a stability condition is used to close turbulence. Specifically, we regard single-phase flow as a mixture of turbulent and non-turbulent fluids, separating the structure of turbulence. Subsequently, according to the picture of the turbulent eddy cascade, the energy contained in turbulent flow is decomposed into different parts and then quantified. A turbulence stability condition, similar to the principle of the energy-minimization multi-scale (EMMS) model for gas-solid systems, is formulated to close the dynamic constraint equations of turbulence, allowing the heterogeneous structural parameters of turbulence to be optimized. We call this model the `EMMS-based turbulence model', and use it to construct the corresponding turbulent viscosity coefficient. To validate the EMMS-based turbulence model, it is used to simulate two classical benchmark problems, lid-driven cavity flow and turbulent flow with forced convection in an empty room. The numerical results show that the EMMS-based turbulence model improves the accuracy of turbulence modeling due to it considers the principle of compromise in competition between viscosity and inertia.Comment: 26 pages, 13 figures, 2 table

Three-dimensional modelling on the hydrodynamics of a circulating fluidised bed

The rapid depletion of oil and the environmentalimpact of combustion has motivated the search for cleancombustion technologies. Fluidised bed combustion (FBC)technology works by suspending a fuel over a fast air inletwhilst sustaining the required temperatures. Using biomassor a mixture of coal/biomass as the fuel, FBC provides alow-carbon combustion technology whilst operating at lowtemperatures. Understanding the hydrodynamic processes influidised beds is essential as the flow behaviours causing heatdistributions and mixing determine the combustion processes.The inlet velocities and different particle sizes influence theflow behaviour significantly, particularly on the transitionfrom bubbling to fast fluidising regimes. Computationalmodelling has shown great advancement in its predictive capabilityand reliability over recent years. Whilst 3D modellingis preferred over 2D modelling, the majority of studies use2D models for multiphase models due to computational costconsideration. In this paper, two-fluid modelling (TFM) isused to model a 3D circulating fluidised bed (CFB) initiallyfocussing on fluid catalytic cracker (FCC) particles. Thetransition from bubbling to fast fluidisation over a rangeof velocities is explored, whilst the effects on the bubblediameter, particle distributions and bed expansion for differentparticle properties including particle sizes are compared. Dragmodels are also compared to study the effects of particleclustering at the meso-scale

Myopia and defocus: the current understanding

The current theories relating to the development and progression of myopia are related to exposure of the eye to hyperopic defocus. This paper discusses these theories and the large body of recent research investigating the evidence behind them. As both human and animal studies demonstrate, when considering the potential influence of defocus on eye growth, the duration of exposure as well as the type and magnitude of the blur are important. In addition, we must understand the defocus threshold over which an eye growth signal can be made. Investigations with respect to central defocus alone have been unable to find a unified theory due to (1) insufficient evidence showing refractive group differences in the amount of central defocus actually present and (2) unsuccessful attempts to wholely reduce myopia progression using corrective lenses. Recent research measuring peripheral blur is summarised in this paper and modelled together with previous measurements of peripheral defocus thresholds, providing an up-to-date perspective on myopia.</jats:p

Dynamic pricing of general insurance in a competitive market

A model for general insurance pricing is developed which represents a stochastic generalisation of the discrete model proposed by Taylor (1986). This model determines the insurance premium based both on the breakeven premium and the competing premiums offered by the rest of the insurance market. The optimal premium is determined using stochastic optimal control theory for two objective functions in order to examine how the optimal premium strategy changes with the insurer’s objective. Each of these problems can be formulated in terms of a multi-dimensional Bellman equation. In the first problem the optimal insurance premium is calculated when the insurer maximises its expected terminal wealth. In the second, the premium is found if the insurer maximises the expected total discounted utility of wealth where the utility function is nonlinear in the wealth. The solution to both these problems is built-up from simpler optimisation problems. For the terminal wealth problem with constant loss-ratio the optimal premium strategy can be found analytically. For the total wealth problem the optimal relative premium is found to increase with the insurer’s risk aversion which leads to reduced market exposure and lower overall wealth generation

A cooperative cellular and broadcast conditional access system for Pay-TV systems

This is the author's accepted manuscript. The final published article is available from the link below. Copyright @ 2009 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other users, including reprinting/ republishing this material for advertising or promotional purposes, creating new collective works for resale or redistribution to servers or lists, or reuse of any copyrighted components of this work in other works.The lack of interoperability between Pay-TV service providers and a horizontally integrated business transaction model have compromised the competition in the Pay-TV market. In addition, the lack of interactivity with customers has resulted in high churn rate and improper security measures have contributed into considerable business loss. These issues are the main cause of high operational costs and subscription fees in the Pay-TV systems. As a result, this paper presents the Mobile Conditional Access System (MICAS) as an end-to-end access control solution for Pay-TV systems. It incorporates the mobile and broadcasting systems and provides a platform whereby service providers can effectively interact with their customers, personalize their services and adopt appropriate security measurements. This would result in the decrease of operating expenses and increase of customers' satisfaction in the system. The paper provides an overview of state-of-the-art conditional access solutions followed by detailed description of design, reference model implementation and analysis of possible MICAS security architectures.Strategy & Technology (S&T) Lt