Do TripAdvisor Valences are Trustworthy on South Asian Destinations?

Travellers prefer to rely on peers’ recommendations and review websites to look for reliable and unbiased information. Trustworthy communicators are more influential than the untrustworthy one. Trustworthy content is need of the hour in specific to post COVID19 travel. This research is analysing what propels a traveller towards destinations and empirically verify the valences of trustworthiness on TripAdvisor reviews.  Content analysis of TripAdvisor reviews (153799 numbers) on South Asian destinations are captured, modelled, and analysed using Descriptive statistics, Regression Analysis and Structural Equation Modelling. Positive reviews are more trustworthy than the negative reviews and are helpful to potential tourist who seeks ‘real’ or ‘genuine’ reviews. There is no moderating effect of negative sentiments on Trustworthiness. Our research results find that valences of TripAdvisor review are useful to potential tourists for their travel planning and actions. Practitioners should listen to TripAdvisor review valences and keep up with the value chain, make the destinations more tourist friendly and evolve new themes. Tourism ecosystem should use modicum of digital opportunities emanating from sentiments and apply appropriate strategies to develop their destinations. This way, tourists will develop brand equity. This study contributes to the growing body of literature on polarity analysis in TripAdvisor reviews and investigated the relationship between positive and negative valences with trustworthiness

City innovation as resonance: : the case of outdoor offices and conferences in the open air museum

This paper explores an innovation case within a “smart” Swedish mid-sized city that works extensively with digitalization.Over a long period in time, city populations and city tourism have increased, while more urgentchallenges connected to sustainability have emerged along with health-related problems. In parallel the already established and ongoing digitalization of society was fortified in the pandemic period, something that may have changed the tourism industry. Today, manyprofessional meetings happen both on- and offline.One challenge for public officials who manage urban space, is a societal expectation to maximize and improve tax payers ́ life quality on limited budgets and resources that are commonly owned.This is one of the reasons to why contemporary urban planners and city tourism development organizations need to find new solutions in response to problems related to local and global change. I will focus on norm- changes related to digital nomadism (Makimoto & Manners, 1997) and in connection with a movement for outdoor office work (www. outdoorofficeday.nl,Petersson et al., 2021). The city culture department is testing to offer outdoor offices and meetings in an urban public open air museum, a place that is used for leisure and for pedagogicpurposes.These new offerings can be conceptualized as innovative value propositions (Corvellec & Hultman, 2014) because new values, for instance rich nature experiences or a feeling of doingthe right thing, are made available for tourism consumers. These proposed services can be understood as a re-negotiation of socio-cultural values, where the public institution re-frames space in response to external change.In sociologist Hartmut Rosas (2019) words, this constitutes a form of an ongoing dialogue withthe world, in resonance. Based on eight qualitative interviews with local managers, participant observations, online communication and documents, I explore innovation from this sociologicalperspective.The aim of this research project is to understand tourism innovation discursive practices in public management, as responses to local and global change. Three research questions guide the study; How are outdoor offices and conferences constructed as value propositions for potential visitors? To which problems/risks do these value propositions respond? With what terms are outdoor offices constructed as answers to problems?So far, it was found that some of the strategic actions taken by the project leader was to launchthe outdoor office through a local innovation program, and to frequently work with professionalsocial media platforms.ReferencesCorvellec, & Hultman. (2014). Managing the politics of value propositions. MarketingTheory, 1470593114523445.Makimoto, T., & Manners, D. (1997). Digital nomad: Wiley.Petersson, T., C., Lisberg, J., E., Stenfors, C., Bodin, D., C., Hoff, E., Mårtensson, F., & Toivanen, S. (2021). Outdoor Office Work – AnInteractive Research Project Showingthe Way Out. Frontiers in Psychology, 12. doi:10.3389/fpsyg.2021.636091 Rosa, H. (2019). Resonance : a sociology of the relationship to the world: Polity Press.https://www.outdoorofficeday.n

Commodification of recreational hunting in Sweden : hunting tourism experiences as ‘peculiar goods’

The paper is based on a study of hunting tourism enterprising in Sweden. The study examines how hunting tourism businesses in Sweden navigate in a complex social, economic and moral environment. The aim of the present paper is to identify how tensions between a market- oriented value sphere and a value sphere based on friendship- and community reciprocity are played out in hunting tourism entrepreneurship. In particular, the study focuses on the ambiguous character of the hunting experience product and the different narratives and discourses framing what is considered, by the actors themselves, to be a ‘good’ hunting tourism experience

Successful Strategies to Sustain Profits from Tourism Following a Hurricane

Hurricanes have caused billions of dollars in damage to the hotel industry in Florida, significantly affecting tourism flow. The unpredictable impact of hurricanes makes sustaining profits challenging. The purpose of this multiple case study was to explore strategies that hotel leaders use to sustain tourism profits following a hurricane. The theory of image restoration provided the conceptual framework for the study. Data were collected from company documents and semistructured interviews with 5 hotel leaders in Central Florida. Transcribed data were coded then validated using member checking during the data analysis, which revealed 5 themes: storm impact, accommodations, operations, communications, and planning. Results indicated the relevance of the theory of image restoration to help hotel leaders get operations back to normal following a hurricane by using effective communication and planning. Results also indicated that when hotel leaders have an effective response strategy, the opportunity to sustain profits extends beyond tourism. Results may be used by hotel leaders to sustain profits and support their communities during hurricane recovery by providing accommodations, safety, and security to stakeholders other than tourists, such as first responders and state and local residents

Rethinking Consumerism, Innovation and Tourism Sustainability in a Post-Viral World: An Exploratory Study of PIRT Usage in Niagara's Geoparks

Tourism resilience in the face of a prevailing pandemic and accompanying global uncertainties remains a concern to many stakeholders. A key area of interest for the industry regards the pandemic's potential to influence change in people's consumption patterns, possibly toward more sustainable, ethical, safe and technologically mediated forms of tourism. Such pandemic-induced attitudinal changes can, in turn, affect how tourism will be consumed in future. These changes may further translate into the need for new exchange relationships, tourism experiences, resources, and innovations to aid interactions between service providers (tour guides), tourists and destinations. With the advent of technology-driven solutions for normalization during the pandemic, some studies have predicted shifts from traditional long-haul travels to virtual tourism as they are considered to be a safer, accessible, and ecologically friendly form of tourism. This exploratory research, therefore, sought to unearth the influence of Covid-19 on Millennial students' preferences for virtual tours in the aftermath of the pandemic. The objectives were to identify factors that can influence intentions for change in people's tourism preferences based on their experience of the pandemic, to explore tourist perceptions about the potential of virtual tour innovations like PIRTs to meet their future preferences, and to investigate how this connection can translate into prospective models in Niagara's geopark tourism sector. Quantitative data was collected from 117 sampled students in the Brock University community through an online questionnaire. The findings revealed that financial, experiential, and ecological concerns are significant factors which will possibly influence Millennials' travel patterns and their inclination to use PIRTS in the post-Covid era. Based on these findings, suggestions are made on how smart tourism innovations such as PIRTs can be harnessed as resilient alternatives to conventional tourism in Niagara Peninsula Aspiring Global Geopark (NPAGG) destinations to promote socio-ecological wellbeing in the region

Developing and marketing Lagos Island, Nigeria as a wellness tourism destination

https://www.ester.ee/record=b5377449*es

EXAMINING THE BEHAVIORAL INTENTIONS OF OLDER ADULTS AS VIRTUAL TOURISTS IN THE CONTEXT OF A SECOND LIFE DESTINATION

ABSTRACT Tourism opportunities are being promoted heavily on the web, yet one of the largest and most lucrative markets, older adults are least likely to use the internet. In an effort to explore barriers to and potential acceptance of technology for tourism experiences, this study followed closely ten older adults through a learning process with technology. Qualitative methodology was used to explore in-depth the experience of these older adults being exposed to online virtual world technology for the first time and exploring the process by which technology acceptance takes place. The findings indicate that online virtual world such as Second Life (SL) experiences have a high ease of use, and high perception of usefulness. However, with more immersed experiences, problems do rise due to inauthentic nature of SL. Overall the technology is not hard to learn for older adults, according to the study participants, and they did have a positive experience with the interactive nature of the virtual travel experience. They also saw benefits related to increased access to places that are difficult to reach physically for them. The Tourism industry may benefit from use of SL type technology as a tool to engage potential tourists. This study points to future research to prepare the tourism industry to take full advantage of this new cutting edge interactive technology in order to both market and maximize the tourist experience and increase satisfaction levels