Privacy-preserving targeted advertising scheme for IPTV using the cloud

In this paper, we present a privacy-preserving scheme for targeted advertising via the Internet Protocol TV (IPTV). The scheme uses a communication model involving a collection of viewers/subscribers, a content provider (IPTV), an advertiser, and a cloud server. To provide high quality directed advertising service, the advertiser can utilize not only demographic information of subscribers, but also their watching habits. The latter includes watching history, preferences for IPTV content and watching rate, which are published on the cloud server periodically (e.g. weekly) along with anonymized demographics. Since the published data may leak sensitive information about subscribers, it is safeguarded using cryptographic techniques in addition to the anonymization of demographics. The techniques used by the advertiser, which can be manifested in its queries to the cloud, are considered (trade) secrets and therefore are protected as well. The cloud is oblivious to the published data, the queries of the advertiser as well as its own responses to these queries. Only a legitimate advertiser, endorsed with a so-called {\em trapdoor} by the IPTV, can query the cloud and utilize the query results. The performance of the proposed scheme is evaluated with experiments, which show that the scheme is suitable for practical usage

SoK: Cryptographically Protected Database Search

Protected database search systems cryptographically isolate the roles of reading from, writing to, and administering the database. This separation limits unnecessary administrator access and protects data in the case of system breaches. Since protected search was introduced in 2000, the area has grown rapidly; systems are offered by academia, start-ups, and established companies. However, there is no best protected search system or set of techniques. Design of such systems is a balancing act between security, functionality, performance, and usability. This challenge is made more difficult by ongoing database specialization, as some users will want the functionality of SQL, NoSQL, or NewSQL databases. This database evolution will continue, and the protected search community should be able to quickly provide functionality consistent with newly invented databases. At the same time, the community must accurately and clearly characterize the tradeoffs between different approaches. To address these challenges, we provide the following contributions: 1) An identification of the important primitive operations across database paradigms. We find there are a small number of base operations that can be used and combined to support a large number of database paradigms. 2) An evaluation of the current state of protected search systems in implementing these base operations. This evaluation describes the main approaches and tradeoffs for each base operation. Furthermore, it puts protected search in the context of unprotected search, identifying key gaps in functionality. 3) An analysis of attacks against protected search for different base queries. 4) A roadmap and tools for transforming a protected search system into a protected database, including an open-source performance evaluation platform and initial user opinions of protected search.Comment: 20 pages, to appear to IEEE Security and Privac

A Taxonomy of Privacy-Preserving Record Linkage Techniques

The process of identifying which records in two or more databases correspond to the same entity is an important aspect of data quality activities such as data pre-processing and data integration. Known as record linkage, data matching or entity resolution, this process has attracted interest from researchers in fields such as databases and data warehousing, data mining, information systems, and machine learning. Record linkage has various challenges, including scalability to large databases, accurate matching and classification, and privacy and confidentiality. The latter challenge arises because commonly personal identifying data, such as names, addresses and dates of birth of individuals, are used in the linkage process. When databases are linked across organizations, the issue of how to protect the privacy and confidentiality of such sensitive information is crucial to successful application of record linkage. In this paper we present an overview of techniques that allow the linking of databases between organizations while at the same time preserving the privacy of these data. Known as 'privacy-preserving record linkage' (PPRL), various such techniques have been developed. We present a taxonomy of PPRL techniques to characterize these techniques along 15 dimensions, and conduct a survey of PPRL techniques. We then highlight shortcomings of current techniques and discuss avenues for future research

An Efficient Two-Party Protocol for Approximate Matching in Private Record Linkage

The task of linking multiple databases with the aim to identify records that refer to the same entity is occurring increasingly in many application areas. If unique identifiers for the entities are not available in all the databases to be linked, techniques that calculate approximate similarities between records must be used for the identification of matching pairs of records. Often, the records to be linked contain personal information such as names and addresses. In many applications, the exchange of attribute values that contain such personal details between organisations is not allowed due to privacy concerns. The linking of records between databases without revealing the actual attribute values in these records is the research problem known as 'privacy-preserving record linkage' (PPRL).While various approaches have been proposed to deal with privacy within the record linkage process, a viable solution that is well applicable to real-world conditions needs to address the major aspect of scalability of linking very large databases while preserving security and linkage quality. We propose a novel two-party protocol for PPRL that addresses scalability, security and quality/ accuracy. The protocol is based on (1) the use of reference values that are available to both database owners, and allows them to individually calculate the similarities between their attribute values and the reference values; and (2) the binning of these calculated similarity values to allow their secure exchange between the two database owners. Experiments on a real-world database with nearly two million records yield linkage results that have a linear scalability to large databases and high linkage accuracy, allowing for approximate matching in the privacy-preserving context. Since the protocol has a low computational burden and allows quality approximate matching while still preserving the privacy of the databases that are matched, the protocol can be useful for many real-world applications requiring PPRL