15,422 research outputs found
Studying Paths of Participation in Viral Diffusion Process
Authors propose a conceptual model of participation in viral diffusion
process composed of four stages: awareness, infection, engagement and action.
To verify the model it has been applied and studied in the virtual social chat
environment settings. The study investigates the behavioral paths of actions
that reflect the stages of participation in the diffusion and presents
shortcuts, that lead to the final action, i.e. the attendance in a virtual
event. The results show that the participation in each stage of the process
increases the probability of reaching the final action. Nevertheless, the
majority of users involved in the virtual event did not go through each stage
of the process but followed the shortcuts. That suggests that the viral
diffusion process is not necessarily a linear sequence of human actions but
rather a dynamic system.Comment: In proceedings of the 4th International Conference on Social
Informatics, SocInfo 201
Online Misinformation: Challenges and Future Directions
Misinformation has become a common part of our digital media environments and it is compromising the ability of our societies to form informed opinions. It generates misperceptions, which have affected the decision making processes in many domains, including economy, health, environment, and elections, among others. Misinformation and its generation, propagation, impact, and management is being studied through a variety of lenses (computer science, social science, journalism, psychology, etc.) since it widely affects multiple aspects of society. In this paper we analyse the phenomenon of misinformation from a technological point of view.We study the current socio-technical advancements towards addressing the problem, identify some of the key limitations of current technologies, and propose some ideas to target such limitations. The goal of this position paper is to reflect on the current state of the art and to stimulate discussions on the future design and development of algorithms, methodologies, and applications
Negative Effects of Incentivised Viral Campaigns for Activity in Social Networks
Viral campaigns are crucial methods for word-of-mouth marketing in social
communities. The goal of these campaigns is to encourage people for activity.
The problem of incentivised and non-incentivised campaigns is studied in the
paper. Based on the data collected within the real social networking site both
approaches were compared. The experimental results revealed that a highly
motivated campaign not necessarily provides better results due to overlapping
effect. Additional studies have shown that the behaviour of individual
community members in the campaign based on their service profile can be
predicted but the classification accuracy may be limited.Comment: In proceedings of the 2nd International Conference on Social
Computing and its Applications, SCA 201
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