Exact Computation of Influence Spread by Binary Decision Diagrams

Evaluating influence spread in social networks is a fundamental procedure to estimate the word-of-mouth effect in viral marketing. There are enormous studies about this topic; however, under the standard stochastic cascade models, the exact computation of influence spread is known to be #P-hard. Thus, the existing studies have used Monte-Carlo simulation-based approximations to avoid exact computation. We propose the first algorithm to compute influence spread exactly under the independent cascade model. The algorithm first constructs binary decision diagrams (BDDs) for all possible realizations of influence spread, then computes influence spread by dynamic programming on the constructed BDDs. To construct the BDDs efficiently, we designed a new frontier-based search-type procedure. The constructed BDDs can also be used to solve other influence-spread related problems, such as random sampling without rejection, conditional influence spread evaluation, dynamic probability update, and gradient computation for probability optimization problems. We conducted computational experiments to evaluate the proposed algorithm. The algorithm successfully computed influence spread on real-world networks with a hundred edges in a reasonable time, which is quite impossible by the naive algorithm. We also conducted an experiment to evaluate the accuracy of the Monte-Carlo simulation-based approximation by comparing exact influence spread obtained by the proposed algorithm.Comment: WWW'1

Importance Sketching of Influence Dynamics in Billion-scale Networks

The blooming availability of traces for social, biological, and communication networks opens up unprecedented opportunities in analyzing diffusion processes in networks. However, the sheer sizes of the nowadays networks raise serious challenges in computational efficiency and scalability. In this paper, we propose a new hyper-graph sketching framework for inflence dynamics in networks. The central of our sketching framework, called SKIS, is an efficient importance sampling algorithm that returns only non-singular reverse cascades in the network. Comparing to previously developed sketches like RIS and SKIM, our sketch significantly enhances estimation quality while substantially reducing processing time and memory-footprint. Further, we present general strategies of using SKIS to enhance existing algorithms for influence estimation and influence maximization which are motivated by practical applications like viral marketing. Using SKIS, we design high-quality influence oracle for seed sets with average estimation error up to 10x times smaller than those using RIS and 6x times smaller than SKIM. In addition, our influence maximization using SKIS substantially improves the quality of solutions for greedy algorithms. It achieves up to 10x times speed-up and 4x memory reduction for the fastest RIS-based DSSA algorithm, while maintaining the same theoretical guarantees.Comment: 12 pages, to appear in ICDM 2017 as a regular pape

Influence Maximization in Social Networks: A Survey

Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced by their peers or friends in the social networks that they participate in. Since the last decade, influence maximization (IM) problem has been extensively adopted to model the diffusion of innovations and ideas. The purpose of IM is to select a set of k seed nodes who can influence the most individuals in the network. In this survey, we present a systematical study over the researches and future directions with respect to IM problem. We review the information diffusion models and analyze a variety of algorithms for the classic IM algorithms. We propose a taxonomy for potential readers to understand the key techniques and challenges. We also organize the milestone works in time order such that the readers of this survey can experience the research roadmap in this field. Moreover, we also categorize other application-oriented IM studies and correspondingly study each of them. What's more, we list a series of open questions as the future directions for IM-related researches, where a potential reader of this survey can easily observe what should be done next in this field

Time-Dependent Influence Measurement in Citation Networks

In every scientific discipline, researchers face two common dilemmas: where to find bleeding-edge papers and where to publish their own articles. We propose to answer these questions by looking at the influence between communities, e.g. conferences or journals. The influential conferences are those which papers are heavily cited by other conferences, i.e. they are visible, significant and inspiring. For the task of finding such influential places-to-publish, we introduce a Running Influence model that aims to discover pairwise influence between communities and evaluate the overall influence of each considered community. We have taken into consideration time aspects such as intensity of papers citations over time and difference of conferences starting years. The community influence analysis is tested on real-world data of Computer Science conferences

Temporal cascade model for analyzing spread in evolving networks

Current approaches for modeling propagation in networks (e.g., of diseases, computer viruses, rumors) cannot adequately capture temporal properties such as order/duration of evolving connections or dynamic likelihoods of propagation along connections. Temporal models on evolving networks are crucial in applications that need to analyze dynamic spread. For example, a disease spreading virus has varying transmissibility based on interactions between individuals occurring with different frequency, proximity, and venue population density. Similarly, propagation of information having a limited active period, such as rumors, depends on the temporal dynamics of social interactions. To capture such behaviors, we first develop the Temporal Independent Cascade (T-IC) model with a spread function that efficiently utilizes a hypergraph-based sampling strategy and dynamic propagation probabilities. We prove this function to be submodular, with guarantees of approximation quality. This enables scalable analysis on highly granular temporal networks where other models struggle, such as when the spread across connections exhibits arbitrary temporally evolving patterns. We then introduce the notion of ‘reverse spread’ using the proposed T-IC processes, and develop novel solutions to identify both sentinel/detector nodes and highly susceptible nodes. Extensive analysis on real-world datasets shows that the proposed approach significantly outperforms the alternatives in modeling both if and how spread occurs, by considering evolving network topology alongside granular contact/interaction information. Our approach has numerous applications, such as virus/rumor/influence tracking. Utilizing T-IC, we explore vital challenges of monitoring the impact of various intervention strategies over real spatio-temporal contact networks where we show our approach to be highly effective