Integrated supply and demand management in operations

The goal matching supply with demand, which is the fundament of supply chain management, has changed the role of operations management from pure cost control to value creation. The recent developments of integrating revenue management with supply chain management activities and the resulting successes have indicated the tremendous potential to improve the supply chain performance in the same way that revenue management has revolutionized the airline industry. This thesis investigates how an integration of revenue management and supply chain management influences decision making and the overall profitability. In particular, simultaneous decision making of selling price, inventory control strategy and capacity acquisition is analyzed