3 research outputs found
Π’Π°ΡΠ³Π΅ΡΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠ΅ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ Π½Π° ΡΠΈΡΡΠΎΠ²ΡΡ Π²ΡΠ²Π΅ΡΠΊΠ°Ρ : Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΡΠ΅ ΡΠ΅ΡΠ΅Π½ΠΈΡ
ΠΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΡΠΈΡΠΎΠΊΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ Π½Π° ΡΠΈΡΡΠΎΠ²ΡΡ
Π²ΡΠ²Π΅ΡΠΊΠ°Ρ
Β (digital signage) ΡΡΠ°Π»ΠΎ Π²Π΅ΡΡΠΌΠ° ΠΏΠΎΠΏΡΠ»ΡΡΠ½ΡΠΌ ΡΠΏΠΎΡΠΎΠ±ΠΎΠΌ ΠΊΠ°ΠΊ Π² ΠΎΠ±ΡΠ΅Π΄ΠΎΡΡΡΠΏΠ½ΡΡ
ΠΌΠ΅ΡΡΠ°Ρ
(ΡΠΎΡΠ³ΠΎΠ²ΡΠ΅ ΡΠ΅Π½ΡΡΡ, Π²ΡΡΡΠ°Π²ΠΊΠΈ), ΡΠ°ΠΊ ΠΈ Π² ΠΌΠ΅ΡΡΠ°Ρ
, Π΄ΠΎΡΡΡΠΏΠ½ΡΡ
ΠΎΠ³ΡΠ°Π½ΠΈΡΠ΅Π½Π½ΡΠΌ Π³ΡΡΠΏΠΏΠ°ΠΌ Π»ΡΠ΄Π΅ΠΉ (ΠΊΠΎΠ½Π΄ΠΎΠΌΠΈΠ½ΠΈΡΠΌΡ, ΠΎΡΠΈΡΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ). ΠΠ°Π½Π½ΡΠΉ ΡΠΏΠΎΡΠΎΠ± ΠΌΠΎΠΆΠ΅Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΡΡΡ ΠΊΠ°ΠΊ Π΄Π»Ρ ΡΠ΅ΠΊΠ»Π°ΠΌΡ, ΡΠ°ΠΊ ΠΈ Π΄Π»Ρ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ Π½Π΅ΠΊΠΎΠΌΠΌΠ΅ΡΡΠ΅ΡΠΊΠΎΠ³ΠΎ Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠ°. Π₯ΠΎΡΡ ΡΠ°ΡΠ³Π΅ΡΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠ΅ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΠΎΠ΄Π½ΠΎΠΌΡ ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΡΒ (Π½Π°ΠΏΡΠΈΠΌΠ΅Ρ, ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΠ΅ Π±Π°Π½Π½Π΅ΡΡ Π½Π° Π²Π΅Π±-ΡΡΡΠ°Π½ΠΈΡΠ°Ρ
) ΡΠΆΠ΅ Π²Π΅ΡΡΠΌΠ° Ρ
ΠΎΡΠΎΡΠΎ ΡΠ°Π·Π²ΠΈΡΠΎ, ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠ΅ ΡΠΈΡΡΠΎΠ²ΡΡ
Π²ΡΠ²Π΅ΡΠΎΠΊ, ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»ΡΡΡΠΈΡ
ΡΠ°ΡΠ³Π΅ΡΠΈΡΠΎΠ²Π°Π½Π½ΡΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΡ, Π½Π΅ ΡΠ΄Π΅Π»ΡΠ΅ΡΡΡ Π΄ΠΎΡΡΠ°ΡΠΎΡΠ½ΠΎΠ³ΠΎ Π²Π½ΠΈΠΌΠ°Π½ΠΈΡ. Π’Π°ΠΊΠΈΠΌ ΠΎΠ±ΡΠ°Π·ΠΎΠΌ, Π² ΡΡΠ°ΡΡΠ΅ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Ρ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠΉ Π² ΠΎΠ±Π»Π°ΡΡΠΈ ΡΠ°ΡΠ³Π΅ΡΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠ³ΠΎ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΠΏΠΎΡΡΠ΅Π΄ΡΡΠ²ΠΎΠΌ ΡΠΈΡΡΠΎΠ²ΡΡ
Π²ΡΠ²Π΅ΡΠΎΠΊ. Π ΡΠ°Π±ΠΎΡΠ΅ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅ΡΡΡ ΠΌΠ΅ΡΠΎΠ΄ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ Π½Π° ΠΎΡΠ½ΠΎΠ²Π΅ ΠΏΠΎΠ΄Ρ
ΠΎΠ΄Π° DSR (design science research). ΠΠ°Π½Π½ΡΠΉ ΠΏΠΎΠ΄Ρ
ΠΎΠ΄ ΠΌΠΎΡΠΈΠ²ΠΈΡΡΠ΅ΡΡΡ ΠΈ ΠΈΠ½ΠΈΡΠΈΠΈΡΡΠ΅ΡΡΡ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΠΎΠΉ Π±ΠΈΠ·Π½Π΅Ρ-ΠΏΡΠΎΠ±Π»Π΅ΠΌΠΎΠΉ ΠΈ ΠΎΡΠΈΠ΅Π½ΡΠΈΡΠΎΠ²Π°Π½ Π½Π° Π΅Π΅ ΡΠ΅ΡΠ΅Π½ΠΈΠ΅ ΠΏΡΡΠ΅ΠΌ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΈ ΠΏΡΠΎΠ²Π΅ΡΠΊΠΈ Π°ΡΡΠ΅ΡΠ°ΠΊΡΠΎΠ² ΠΈΠ· ΠΎΠ±Π»Π°ΡΡΠΈ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΎΠ½Π½ΡΡ
ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ, ΡΠ°ΠΊΠΈΡ
ΠΊΠ°ΠΊ ΠΏΡΠΎΡΠΎΡΠΈΠΏΡ, ΠΌΠΎΠ΄Π΅Π»ΠΈ, ΠΌΠ΅ΡΠΎΠ΄Ρ ΠΈΠ»ΠΈ Π°ΡΡ
ΠΈΡΠ΅ΠΊΡΡΡΡ. ΠΠ° Π΅Π³ΠΎ ΠΎΡΠ½ΠΎΠ²Π΅ Π±ΡΠ»ΠΎ Π²ΡΠΏΠΎΠ»Π½Π΅Π½ΠΎ ΡΡΠΎΡΠ½Π΅Π½ΠΈΠ΅ ΠΏΡΠΎΠ±Π»Π΅ΠΌΡ, Π² ΡΠ°ΡΡΠ½ΠΎΡΡΠΈ, Ρ ΡΠΎΡΠΊΠΈ Π·ΡΠ΅Π½ΠΈΡ ΠΎΡΡΠ°ΡΠ»ΠΈ ΠΆΠΈΠ»ΠΈΡΠ½ΠΎ-ΠΊΠΎΠΌΠΌΡΠ½Π°Π»ΡΠ½ΠΎΠ³ΠΎ Ρ
ΠΎΠ·ΡΠΉΡΡΠ²Π°, ΡΡΠΎ ΠΏΡΠΈΠ²Π΅Π»ΠΎ ΠΊ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠ΅ Π½ΠΎΠ²ΠΎΠ³ΠΎ ΡΠ΅ΡΠ΅Π½ΠΈΡ Ρ ΡΠ΅Π»ΡΡ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠΈ Π±ΠΈΠ·Π½Π΅Ρ-ΠΏΡΠΎΡΠ΅ΡΡΠΎΠ² ΡΡΠ°ΡΡΠ½ΠΈΠΊΠΎΠ² Π΄Π°Π½Π½ΠΎΠΉ ΠΎΡΡΠ°ΡΠ»ΠΈ. ΠΡΠΎΠ²Π΅ΡΠΊΠ° ΠΏΡΠΎΠ΅ΠΊΡΠ° ΠΏΠΎΠΊΠ°Π·Π°Π»Π°, ΡΡΠΎ Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΡ Π΄ΠΎΠΏΠΎΠ»Π½ΠΈΡΠ΅Π»ΡΠ½ΡΠ΅ ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΡΠ΅ΡΠ΅Π½ΠΈΡ, ΡΠ°ΠΊΠΈΠ΅ ΠΊΠ°ΠΊ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠ° Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΠΈ ΠΈΠ΄Π΅Π½ΡΠΈΡΠΈΠΊΠ°ΡΠΈΠΈ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Ρ, ΠΏΠΎΠΈΡΠΊ ΠΎΠ±ΡΠΈΡ
ΠΏΡΠ΅Π΄ΠΏΠΎΡΡΠ΅Π½ΠΈΠΉ Π΄Π»Ρ Π³ΡΡΠΏΠΏΡ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ, ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠ΅Π½ΠΈΠ΅ ΠΊΠΎΠ½ΡΠΈΠ΄Π΅Π½ΡΠΈΠ°Π»ΡΠ½ΠΎΡΡΠΈ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠΎΠ² ΠΈ ΠΏΡΠ΅Π΄ΠΏΠΎΡΡΠ΅Π½ΠΈΠΉ ΠΎΡΠ΄Π΅Π»ΡΠ½ΡΡ
ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ. ΠΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½Ρ ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΠΈ ΠΈΠ΄Π΅Π½ΡΠΈΡΠΈΠΊΠ°ΡΠΈΠΈ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ ΠΈ Π²ΡΡΠ²Π»Π΅Π½ΠΈΡ ΠΈΡ
ΠΎΠ±ΡΠΈΡ
ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠΎΠ² ΠΈ ΠΏΡΠ΅Π΄ΠΏΠΎΡΡΠ΅Π½ΠΈΠΉ
Π’Π°ΡΠ³Π΅ΡΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠ΅ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ Π½Π° ΡΠΈΡΡΠΎΠ²ΡΡ Π²ΡΠ²Π΅ΡΠΊΠ°Ρ : Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΡΠ΅ ΡΠ΅ΡΠ΅Π½ΠΈΡ
Presenting information to a wide audience through digital signage has now become a very popular way in both public areas (shopping centers, exhibitions) and areas accessible by limited groups of people (condominiums, office buildings). This method of information delivery can be used both for advertising and for non-commercial information. Although targeted information delivery to one person (for example, banner ads on web pages) is already very well developed, the design of digital signage systems that provide targeted information has not been paid enough attention. The paper proposes an approach to providing information through targeted digital signage. The research method used in this work is based on the design science research (DSR) approach. This is an approach to problem solving, motivated and initiated by a specific business problem and trying to solve this problem by creating and verifying information technology artifacts, such as prototypes, models, methods, or architectures. Based on this method, the problem was refined, in particular, from the point of view of the housing industry, which led to the development of a new solution to support business processes of stakeholder groups in the industry. Verification of the draft decision showed that additional technological solutions are needed, such as user identification support, search for common preferences for a group of users, ensuring confidentiality of interests and preferences of individual users. The paper also proposes technologies for user identification and finding common interests and preferences.ΠΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΡΠΈΡΠΎΠΊΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ Π½Π° ΡΠΈΡΡΠΎΠ²ΡΡ
Π²ΡΠ²Π΅ΡΠΊΠ°Ρ
(digital signage) ΡΡΠ°Π»ΠΎ Π²Π΅ΡΡΠΌΠ° ΠΏΠΎΠΏΡΠ»ΡΡΠ½ΡΠΌ ΡΠΏΠΎΡΠΎΠ±ΠΎΠΌ ΠΊΠ°ΠΊ Π² ΠΎΠ±ΡΠ΅Π΄ΠΎΡΡΡΠΏΠ½ΡΡ
ΠΌΠ΅ΡΡΠ°Ρ
(ΡΠΎΡΠ³ΠΎΠ²ΡΠ΅ ΡΠ΅Π½ΡΡΡ, Π²ΡΡΡΠ°Π²ΠΊΠΈ), ΡΠ°ΠΊ ΠΈ Π² ΠΌΠ΅ΡΡΠ°Ρ
, Π΄ΠΎΡΡΡΠΏΠ½ΡΡ
ΠΎΠ³ΡΠ°Π½ΠΈΡΠ΅Π½Π½ΡΠΌ Π³ΡΡΠΏΠΏΠ°ΠΌ Π»ΡΠ΄Π΅ΠΉ (ΠΊΠΎΠ½Π΄ΠΎΠΌΠΈΠ½ΠΈΡΠΌΡ, ΠΎΡΠΈΡΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ). ΠΠ°Π½Π½ΡΠΉ ΡΠΏΠΎΡΠΎΠ± ΠΌΠΎΠΆΠ΅Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΡΡΡ ΠΊΠ°ΠΊ Π΄Π»Ρ ΡΠ΅ΠΊΠ»Π°ΠΌΡ, ΡΠ°ΠΊ ΠΈ Π΄Π»Ρ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ Π½Π΅ΠΊΠΎΠΌΠΌΠ΅ΡΡΠ΅ΡΠΊΠΎΠ³ΠΎ Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠ°. Π₯ΠΎΡΡ ΡΠ°ΡΠ³Π΅ΡΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠ΅ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΠΎΠ΄Π½ΠΎΠΌΡ ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΡ (Π½Π°ΠΏΡΠΈΠΌΠ΅Ρ, ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΠ΅ Π±Π°Π½Π½Π΅ΡΡ Π½Π° Π²Π΅Π±-ΡΡΡΠ°Π½ΠΈΡΠ°Ρ
) ΡΠΆΠ΅ Π²Π΅ΡΡΠΌΠ° Ρ
ΠΎΡΠΎΡΠΎ ΡΠ°Π·Π²ΠΈΡΠΎ, ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠ΅ ΡΠΈΡΡΠΎΠ²ΡΡ
Π²ΡΠ²Π΅ΡΠΎΠΊ, ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»ΡΡΡΠΈΡ
ΡΠ°ΡΠ³Π΅ΡΠΈΡΠΎΠ²Π°Π½Π½ΡΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΡ, Π½Π΅ ΡΠ΄Π΅Π»ΡΠ΅ΡΡΡ Π΄ΠΎΡΡΠ°ΡΠΎΡΠ½ΠΎΠ³ΠΎ Π²Π½ΠΈΠΌΠ°Π½ΠΈΡ. Π’Π°ΠΊΠΈΠΌ ΠΎΠ±ΡΠ°Π·ΠΎΠΌ, Π² ΡΡΠ°ΡΡΠ΅ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Ρ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠΉ Π² ΠΎΠ±Π»Π°ΡΡΠΈ ΡΠ°ΡΠ³Π΅ΡΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠ³ΠΎ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΠΏΠΎΡΡΠ΅Π΄ΡΡΠ²ΠΎΠΌ ΡΠΈΡΡΠΎΠ²ΡΡ
Π²ΡΠ²Π΅ΡΠΎΠΊ. Π ΡΠ°Π±ΠΎΡΠ΅ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅ΡΡΡ ΠΌΠ΅ΡΠΎΠ΄ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ Π½Π° ΠΎΡΠ½ΠΎΠ²Π΅ ΠΏΠΎΠ΄Ρ
ΠΎΠ΄Π° DSR (design science research). ΠΠ°Π½Π½ΡΠΉ ΠΏΠΎΠ΄Ρ
ΠΎΠ΄ ΠΌΠΎΡΠΈΠ²ΠΈΡΡΠ΅ΡΡΡ ΠΈ ΠΈΠ½ΠΈΡΠΈΠΈΡΡΠ΅ΡΡΡ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΠΎΠΉ Π±ΠΈΠ·Π½Π΅Ρ-ΠΏΡΠΎΠ±Π»Π΅ΠΌΠΎΠΉ ΠΈ ΠΎΡΠΈΠ΅Π½ΡΠΈΡΠΎΠ²Π°Π½ Π½Π° Π΅Π΅ ΡΠ΅ΡΠ΅Π½ΠΈΠ΅ ΠΏΡΡΠ΅ΠΌ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΈ ΠΏΡΠΎΠ²Π΅ΡΠΊΠΈ Π°ΡΡΠ΅ΡΠ°ΠΊΡΠΎΠ² ΠΈΠ· ΠΎΠ±Π»Π°ΡΡΠΈ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΎΠ½Π½ΡΡ
ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ, ΡΠ°ΠΊΠΈΡ
ΠΊΠ°ΠΊ ΠΏΡΠΎΡΠΎΡΠΈΠΏΡ, ΠΌΠΎΠ΄Π΅Π»ΠΈ, ΠΌΠ΅ΡΠΎΠ΄Ρ ΠΈΠ»ΠΈ Π°ΡΡ
ΠΈΡΠ΅ΠΊΡΡΡΡ. ΠΠ° Π΅Π³ΠΎ ΠΎΡΠ½ΠΎΠ²Π΅ Π±ΡΠ»ΠΎ Π²ΡΠΏΠΎΠ»Π½Π΅Π½ΠΎ ΡΡΠΎΡΠ½Π΅Π½ΠΈΠ΅ ΠΏΡΠΎΠ±Π»Π΅ΠΌΡ, Π² ΡΠ°ΡΡΠ½ΠΎΡΡΠΈ, Ρ ΡΠΎΡΠΊΠΈ Π·ΡΠ΅Π½ΠΈΡ ΠΎΡΡΠ°ΡΠ»ΠΈ ΠΆΠΈΠ»ΠΈΡΠ½ΠΎ-ΠΊΠΎΠΌΠΌΡΠ½Π°Π»ΡΠ½ΠΎΠ³ΠΎ Ρ
ΠΎΠ·ΡΠΉΡΡΠ²Π°, ΡΡΠΎ ΠΏΡΠΈΠ²Π΅Π»ΠΎ ΠΊ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠ΅ Π½ΠΎΠ²ΠΎΠ³ΠΎ ΡΠ΅ΡΠ΅Π½ΠΈΡ Ρ ΡΠ΅Π»ΡΡ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠΈ Π±ΠΈΠ·Π½Π΅Ρ-ΠΏΡΠΎΡΠ΅ΡΡΠΎΠ² ΡΡΠ°ΡΡΠ½ΠΈΠΊΠΎΠ² Π΄Π°Π½Π½ΠΎΠΉ ΠΎΡΡΠ°ΡΠ»ΠΈ. ΠΡΠΎΠ²Π΅ΡΠΊΠ° ΠΏΡΠΎΠ΅ΠΊΡΠ° ΠΏΠΎΠΊΠ°Π·Π°Π»Π°, ΡΡΠΎ Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΡ Π΄ΠΎΠΏΠΎΠ»Π½ΠΈΡΠ΅Π»ΡΠ½ΡΠ΅ ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΡΠ΅ΡΠ΅Π½ΠΈΡ, ΡΠ°ΠΊΠΈΠ΅ ΠΊΠ°ΠΊ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠ° Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΠΈ ΠΈΠ΄Π΅Π½ΡΠΈΡΠΈΠΊΠ°ΡΠΈΠΈ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Ρ, ΠΏΠΎΠΈΡΠΊ ΠΎΠ±ΡΠΈΡ
ΠΏΡΠ΅Π΄ΠΏΠΎΡΡΠ΅Π½ΠΈΠΉ Π΄Π»Ρ Π³ΡΡΠΏΠΏΡ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ, ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠ΅Π½ΠΈΠ΅ ΠΊΠΎΠ½ΡΠΈΠ΄Π΅Π½ΡΠΈΠ°Π»ΡΠ½ΠΎΡΡΠΈ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠΎΠ² ΠΈ ΠΏΡΠ΅Π΄ΠΏΠΎΡΡΠ΅Π½ΠΈΠΉ ΠΎΡΠ΄Π΅Π»ΡΠ½ΡΡ
ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ. ΠΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½Ρ ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΠΈ ΠΈΠ΄Π΅Π½ΡΠΈΡΠΈΠΊΠ°ΡΠΈΠΈ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ ΠΈ Π²ΡΡΠ²Π»Π΅Π½ΠΈΡ ΠΈΡ
ΠΎΠ±ΡΠΈΡ
ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠΎΠ² ΠΈ ΠΏΡΠ΅Π΄ΠΏΠΎΡΡΠ΅Π½ΠΈΠΉ
Digital signage and targeted advertisement based on personal preferences and digital business models
Digital signage in general refers to the provision of content (advertisements, news, assistance) on electronic scoreboards or large displays in places where many people are present or passing by. The more this content is expected to be tailored for specific user groups, the more context information is required, like, e.g., the preferences or profiles of target users or user groups. The ideal digital signage solution would be able to provide individualized content for the audience consuming the information at any time: if only one person is present, the content would be personalized for this person; if a group of persons is present the demand of all should be met. Based on a digital signage solution for elevator doors, the paper investigates the intersecting of preferences as a contribution to determine the most relevant content for a group of users. This intersection of preferences serves as a basis for new business models for interactive elevator digital signage. The main contributions of the paper are (1) an industrial case of digital business model innovation motivating contextual digital signage, (2) a technical approach for intersecting personal preferences, and (3) a methodical approach for digital business model innovation