1,948,027 research outputs found
Education Reform for the Digital Era
Will the digital-learning movement repeat the mistakes of the charter-school movement? How much more successful might today's charter universe look if yesterday's proponents had focused on the policies and practices needed to ensure its quality, freedom, and resources over the long term? What mistakes might have been avoided? Damaging scandals forestalled? Missed opportunities seized
Preserving Film Preservation in the Digital Era
This paper explores the current controversies surrounding film preservation in the digital era. Questions address the benefits of new technologies and the potential sacrifices to a film\u27s authenticity and designation as a valued historical, social, and cultural artifact. Issues examined include film\u27s frail format, archives\u27s financial and storage limitations, the concept of the original film, and how current digitization methods affect each of these areas. This paper addresses the recent restorations of two particular films—Fritz Lang\u27s Metropolis (1927) and Alfred Hitchcock\u27s Vertigo (1958)—and concludes that digital technologies are not stable enough to replace traditional preservation methods, but they can greatly increase exposure to lesser-known films and support the general preservation of film
Tagline in Advertisement Digital Era Case Study of #adaaqua Advertising Campaign
Advertising as an object of creative human results persists by convincing itself in the form of new media, including digital media (internet). The potential of digital media (internet) which reaches 143.26 million people in Indonesia (APJII data for February 2018), is considered as the most effective media at present (dailysocial.id). One of them is the producer of Aqua mineral beverage products, which launched the #adaAqua promotional series in the form of advertisements, was quite varied. Aqua ads use a hash sign (#) and the short phrase "adaaqua", is one form of digital products that is present in the internet. The use of hashtag #adaaqua is also part of the brand rejuvenation, the target is focus on teenagers and young people, who have quite high daily activities. This research analyzed #adaaqua's as an Ads, visually and verbally in its advertising campaign, so that its categorization can be used in an advertisement design. The qualitative method was used by studying case studies, that focuses on Aqua ads that use the hashtag #adaaqua to find the meaning and the categorization. General hashtag conclusions were followed by short phrases or sentences in advertisements that can be accepted as replies to taglines, slogans or jargon. But to determine whether it is tagline, slogan or jargon, must contain the contents and meaning of the words as well as old words used for advertising campaigns.
Keywords: Advertising, Copywriting, Tagline, Digital Medi
La era digital
Comenzaremos a hablar de números, hombres y máquinas. Mientras que la mente humana maneja números muy pequeños y está incapacitada para manejar números grandes, con los
ordenadores ocurre todo lo contrario, ya que pueden trabajar cómodamente con números grandes y los representan mediante unas unidades de información muy pequeñas, denominadas bits.
A pesar de esta palabra técnica, bit, lo que se expondrá seguidamente se referirá siempre a conceptos muy grandes, es decir, a macro conceptos, y se evitará, en todo momento, caer en detalles técnicos
Artefacts in the digital era
Conferência realizada na Universidade Aberta em Lisboa, de 16-17 de novembro de 2018.Artefacts of the digital culture and art are digital or computerbased in essence. They aim at enhancing meaningful experiences to the observer/user/enjoyer alone or in groups. In their most striking essence, these artefacts are not only objects to be passively appreciated, but bring virtual characteristics,
eventually immersive, boosting interaction, leading the user/enjoyer to embark on a journey of aesthetic contemplation of a polysemic nature. A meaningful experience occurs when the subject classifies it as relevant and rewarding, embracing various kinds of experiences (aesthetic-contemplative, educational,
playful, entertaining, historical, social, etc.).info:eu-repo/semantics/publishedVersio
The Business and Culture of Social Media: In Search of the People Formerly Known As the Audience
This presentation addresses three transformations: the transformation of the audience; of advertising models; and of media businesses. The talk describes how they were transformed first by digital technology, and how they are now being transformed by social media. It goes on to describe what we call the "three economies" which govern the era of social media and proposes some research needed in order to understand and to monetize the audiences of this era
PENGASUHAN ISLAMI ORANGTUA DAN GURU DALAM MENDIDIK AKHLAK ANAK DI ERA DIGITAL DI SAMPIT BINA’UL UMMAH MALUK KABUPATEN SUMBAWA BARAT PROVINSI NTB
This research aims to describe the problems and efforts of parents and Islamic teachers in educating children's morals in the digital era at SMPIT Bina'ul Ummah Maluk, West Sumbawa Regency, NTB Province. The research uses a qualitative approach with a case study type of research. Data collection techniques in this research took the form of participant observation, interviews, and documentation in the form of learning tools, photos, and school data. The results of the research show that there are many problems with Islamic parenting for parents and teachers in educating children's morals in the digital era at SMPIT Bina'ul Ummah Maluk, so that the moral education provided by teachers when students are at school is not optimal and is not well integrated. , this is due to a lack of supervision and control from most parents who are busy at work. Meanwhile, the problems of caring for Islamic parents and teachers in educating children's morals in the digital era at SMPIT Bina'ul Ummah Maluk: 1. Children who are addicted to social media. 2. Ignoring parental orders. 3. Free-thinking and aggressive. 4. Be individual and anti-social. The next efforts made are: a. Be a role model for children b. Approach and Attention with Children. C. Educate children to obey teachers and parents. D. Educating Children with Targhib and Tarhi
International Taxation in an Era of Digital Disruption: Analyzing the Current Debate
The “taxation of the digital economy” is currently at the top of the global international tax policymaking agenda. A core claim some European governments are advancing is that user data or user participation in the digital economy justifies a gross tax on digital receipts, new profit attribution criteria, or a special formulary apportionment factor in a future formulary regime targeted specifically at the “digital economy.” Just a couple years ago the OECD undertook an evaluation of whether the digital economy can (or should) be “ring-fenced” as part of the BEPS project, and concluded that it neither can be nor should be.
Importantly, concluding that there should be no special rules for the digital economy does not resolve the broader question of whether the international tax system requires reform. The practical reality appears to be that all the largest economies have come to agree either that a) there is something wrong with the taxation of the “digital economy,” or b) there is something more fundamentally wrong with the structure of the current international tax system given globalization and technological trends.
This paper is intended as a limited exploration of the second (or third, or fourth) best. It analyzes three policy options that have been discussed in general terms in the current global debate. First, I consider whether “user participation” justifies changing profit allocation results in the digital economy alone. I conclude that applying the user participation concept in a manner that is limited to the digital economy is intellectually indefensible; at most it amounts to mercantilist ring-fencing. Moreover, at the technical level user participation faces all the same challenges as more comprehensive and principled proposals for reallocating excess returns among jurisdictions. Second, I consider one such comprehensive international tax reform idea, loosely referred to by the moniker “marketing intangibles.” This idea represents a compromise between the present transfer pricing system and sales or destination-based reforms to the transfer pricing regime. I conclude that splitting taxing rights over “excess” returns between the present transfer pricing system and a destination-based approach is complex, creates new sources of potential conflict, and requires relatively extensive tax harmonization. This conclusion applies equally to user participation and marketing intangibles. If such a mechanism were nevertheless pursued, I suggest that a formulary system for splitting the excess return is the most manageable approach. Third, I consider “minimum effective taxation” ideas. I conclude that, as compared to the other two policy options discussed herein, minimum effective taxation provides a preferable path for multilateral cooperation
EGI: anOpen e-Infrastructure Ecosystem for the Digital European Research Area
Bringing the digital European Research Area (ERA) online means modernising Europe’s research infrastructure by promoting open science through the availability, accessibility and reuse of scientific data and results, the use of web- based tools that facilitate scientific collaboration and ensuring public access to research. As the European Grid Infrastructure (EGI) is the largest European distributed computing infrastructure providing 24/7 access to large scale computing, storage and data resources through a federation of national resource providers, it allows scientists from all disciplines to make the most out of the latest computing technologies for the benefit of their research. This paper describes the methodology and approach for defining EGI’s role in bringing this digital ERA online. The work presented defines the roles and functions of EGI as an open ICT ecosystem, required service redesign, the added value of EGI for the European research communities and demonstrates the role that EGI plays in contributing to the Europe 2020 strategy for social-economic impact
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