3 research outputs found
Promoting Bright Patterns
User experience designers are facing increasing scrutiny and criticism for
creating harmful technologies, leading to a pushback against unethical design
practices. While clear-cut harmful practices such as dark patterns have
received attention, trends towards automation, personalization, and
recommendation present more ambiguous ethical challenges. To address potential
harm in these "gray" instances, we propose the concept of "bright patterns" -
persuasive design solutions that prioritize user goals and well-being over
their desires and business objectives. The ambition of this paper is threefold:
to define the term "bright patterns", to provide examples of such patterns, and
to advocate for the adoption of bright patterns through policymaking.Comment: For associated website, see https://brightpatterns.org/. Published to
the CHI '23 Workshop: Designing Technology and Policy Simultaneousl