Experience Value Cocreation on Destination Online Platforms

Technology is critical for facilitating the experience value cocreation process in tourism. Online platforms in particular enable consumers to develop realistic expectations and to cocreate their experiences. Limited empirical research has been done to investigate the experience value cocreation process, especially in tourism. This study fills this gap by proposing a cognition–emotion–behavior model. A scenario experiment approach is used to investigate the experience value cocreation process on destination online platforms in the pretravel stage. Structural equation modeling analysis shows that online platform experience significantly affects the destination emotional experience. This, in turn, has significant effects on the five dimensions of destination engagement intention. The mediating effect of destination emotional experience on the relationship between online platform experience and destination engagement intention is supported. These findings contribute to a better understanding of the experience value cocreation process and theoretical and managerial implications are proposed

Extracting meanings of event tourist experiences: A phenomenological exploration of Limassol carnival

The common examination of the event and tourism experience can reveal the attached meanings that exemplify the valued characteristics of a destination in the perceptions of tourists. From this standpoint, this study employed a phenomenological approach conducting eight unstructured interviews to explore the experience and assigned meanings of tourists who attended the carnival in Limassol, Cyprus. Results indicate that the meanings of tourist experiences in the carnival were extracted as continuously evolving products shaped by the interaction of two interrelated dramaturgical states, namely the generalized sociality and perceived community metamorphosis, and the interfering dimension of obstruction referring to organizational aspects constraining the tourist experience. The findings of this exploratory phenomenological study bring into the fore the need for more effectively incorporating events into a destination's product mix by designing experiences that leverage event meanings in synergy with unique destination features, thereby enhancing their impact on tourists. On these grounds, it is argued that the phenomenological perspective applied on the study of event tourism can enable destination marketing and management to develop a joint framework for cross-leveraging events and destination assets, hence, synergistically optimizing both social and tourism ends for host destinations. To this end, the study highlights the need for future research to start exploring systematically the relationship between the meanings of tourist experiences and the characteristics of a destination's product mix

PENGARUH DAYA TARIK DESTINASI TERHADAP LOYALITAS PENGUNJUNG DENGAN PENGALAMAN WISATA SEBAGAI MEDIASI (STUDI PADA PENGUNJUNG TAMAN REKREASI SENGKALING UMM)

This research aims to examine the influence of tourist destination attractiveness and tourist experience on visitor loyalty. This research method uses primary data from questionnaires. A total of 230 respondents using the formula (Lemeshow et al., 1990) were selected using quota sampling with certain criteria for respondents. The respondents selected were visitors who were on a tourist visit, visitors who were carrying out tourist activities independently, not participating in a particular group and were visiting on the weekend. The technique uses Mediation Regression Analysis. The research results show that destination attractiveness has a significant impact on visitor loyalty. However, no significant influence of destination attractiveness on tourism experience was found. Apart from that, tourism experience also does not have a significant effect on visitor loyalty, and there is no mediation between destination attractiveness and visitor loyalty through tourism experience. The research results also showed that the Sengkaling UMM Recreation Park succeeded in providing a pleasant experience for visitors. However, there are still challenges in increasing visit rates and loyalty levels. Destination managers can consider further developing the destination's attractiveness, improving the quality and variety of destination facilities, and designing programs that can increase visitor involvement and emotional ties with the destination

PENGARUH DESTINATION IMAGE DAN TOURIST EXPERIENCE TERHADAP REVISIT INTENTION YANG DIMEDIASI OLEH PERCEIVED VALUE PADA DESTINASI WISATA HALAL DI KOTA BANDA ACEH

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh destination image dan tourist experience terhadap revisit intention yang dimediasi oleh perceived value. Sampel terdiri dari 150 wisatawan dalam negeri dan luar negeri yang berkunjung dan memiliki niat berkunjung kembali ke destinasi wisata halal kota Banda Aceh. Teknik pengambilan sampel menggunakan metode nonprobability sampling dengan purposive sampling. Pengumpulan data dilakukan melalui survei dengan metode kuesioner. Teknik analisis data yang digunakan adalah SEM dengan menggunakan Analysis of Moment Structure (AMOS) adalah metode statistik yang dipilih untuk menguraikan antara variabel teramati. Hasil menunjukkan bahwa destination image tidak signifikan terhadap perceived value, tourist experience berpengaruh secara signifikan terhadap perceived value, destination image tidak signifikan terhadap revisit intention, tourist experience berpengaruh secara signifikan terhadap revisit intention, perceived value berpengaruh signifikan terhadap revisit intention, tidak terdapat pengaruh secara tidak langsung destination image terhadap revisit intention yang dimediasi oleh perceived value, terdapat pengaruh secara tidak langsung tourist experience terhadap revisit intention yang dimediasi oleh perceived value, terdapat pengaruh wisatawan dalam negeri lebih kecil dari wisatawan luar negeri dalam memoderasi pengaruh tourist experience terhadap perceived value, terdapat pengaruh wisatawan dalam negeri lebih kecil dari wisatawan luar negeri dalam memoderasi pengaruh tourist experience terhadap revisit intention, tidak terdapat pengaruh wisatawan dalam negeri lebih kecil dari wisatawan luar negeri dalam memoderasi pengaruh perceived value terhadap revisit intention.Kata Kunci: Destination Image, Tourist Experience, Perceived Value, Revisit Intention, Wisatawan Dalam Negeri dan Wisatawan Luar Negeri, Wisata Halal, Banda Aceh.ABSTRACTThis study aims to determine the effect of destination image and tourist experience to the revised intention mediated by perceived value. The sample consists of 150 domestic and overseas tourists who visit and have the intention of returning to Halal tourism destination city of Banda Aceh. The sampling technique used nonprobability sampling method with purposive sampling. Data collection was done through survey by questionnaire method. This study used analytical technique of Structural Equation Model (SEM), which is estimated by Analysis of Moment Structure (AMOS) is a statistical method selected to describe the observed variables. The result shows that the destination image is not significant to the perceived value, the tourist experience has significant effect on the perceived value, the destination image is not significant to the revisit intention, the tourist experience significantly influences the revisit intention, the perceived value has significant effect on revisit intention, direct destination image to revisit intention mediated by perceived value, there is indirect influence of tourist experience to revisit intention mediated by perceived value, there is influence of domestic tourists smaller than foreign tourists in moderating influence of tourist experience to perceived value, there is influence domestic tourists are smaller than tourists abroad in moderating the influence of tourist experience on the revisit intention, there is no influence of domestic tourists smaller than tourists outside country in moderating the effect of perceived value on the revisit intention.Keywords: Destination Image, Tourist Experience, Perceived Value, Revisit Intention, Domestic Tourists and Foreign Tourists, Halal Tourism, Banda Aceh

The tourist experience: Exploring the relationship between tourist satisfaction and destination loyalty

Previous studies show that the quality of the tourist experience is aff ected by a large set of factors, many of which not directly related to the acquisition of specifi c products or services. Research also shows that tourist satisfaction is a determinant of destination loyalty. Th is study explores this topic by empirically analysing how the relationship between the satisfaction with the tourist experience and destination loyalty is aff ected by personal factors, such as socio-demographic characteristics and travelling motivations. Th is study is based on a small region representing an important destination in Algarve, Portugal, and uses data from a survey conducted on tourists of diff erent nationalities during peak season. We identify the reasons leading to dissatisfaction with the tourism experience and, based on structural equation modelling, ascertain the relationship between satisfaction levels with the tourism experience and tourist destination loyalty. Th en, a multiple group analysis provides a detailed overview of this relationship by establishing in which groups of tourists the relatedness between satisfaction and destination loyalty is stronger or weaker. In this sense, this study provides an important backdrop for destination managers looking to off er more eff ective and targeted marketing strategies

Destination Online Communication: Why Less is Sometimes More. A Study of Online Communications of English Destinations

This research investigates the relationship between Web site design and the Web site end-user experience of a vast number of English tourism destinations, both local and regional ones. Following recent research in the field, this paper evaluates destinations' online communication based on the implemented Web site features and on the effectiveness of the communication itself, borrowing its research methodology from different domains. After content and functionality analysis, a user-experience, scenario-based investigation has been carried out, which demonstrated that complex Web sites do not always serve end-users' needs properly; in other words, Web site complexity is not directly related with good user experience. This research may help destination managers to foster their online communication if they have fewer content and functionalities but are better focused and clearly user-oriented. © 2014 Taylor & Francis

THE ROLE OF RESORT PLANNING IN SUSTAINING TOURIST DESTINATION IMAGE

The environmental quality is recognized to be an important factor while making decisions upon the destination to visit. The image of the resort will likely to be more realistic but also complex after the tourists’ visit. The complex image of the resort, where the tourist has about after visiting it, is crucial for creating loyalty and also word of mouth advertising. Therefore, if the tourists visiting the resort are to complain then the intermediaries will likely to reduce the tourism activities through that resort or the tourism activities will turn into a more hotel facility based activity. Resort planning is a continous process and defines the systemized and controlled development of the resort. Resort planning can be implemented in an actual resort or a new developing resort. The increasing importance of sustain-ability in the tourism industry emerged the need for resort planning. It’s important to emphasize that planning needs to be upgraded through the environmental and market changes. As it is a continous process the factors included in must be strict in the short run and flexible in the long run due to the changes. Resorts, generally subject to seasonal tourism activities, should have a positive image through many aspects in order to attract tourists and try to sustain it by the time. Resort planning is essential in order to shape the future and the image of the resort destination. In addition the satisfaction of the tourist will be retained if the tourist believes that they are getting high value from the destination considering their travel expenses. It is the destination image that will determine the future of the destination. Because the resort experience is intangible the competition among the resort destinations is determined by the image of each resort.tourism, planning, destination, resort, image, Agribusiness, Community/Rural/Urban Development,

Country differences in technology experience: The effect of teletext on iTV adoption in the United Kingdom

This study found that participant’s previous teletext experience and previous iTV experience influenced their openness towards using interactive television in planning independent longhaul holidays. The study surveyed participants for their previous interactive media experience (internet, iTV and teletext) before viewing a linear or interactive television destination promotion. Two ad models (impulse and telescopic) were tested from two program formats (travel program segment and ad break in a lifestyle program). These were aired on a video-on-demand network in London (UK) with 164 people out of a total of 375 participating all the way to the final steps of the study. Participants were most experienced with the Internet (mean 6.29 on 1-7scale) and 50% had had experience with an interactive television provider other than the VOD network. 70% had experience with teletext. Overall, participants felt positively towards interactive television as an information source for holiday planning. Those with teletext experience or iTV experience were more open to iTV than those without such experience. Furthermore, actual interaction with the treatment seemed to moderate the previous experience – iTV attractiveness link. This demonstrated that although previous technology experiences can transfer to new media, the actual experience of using the new media is also a powerful factor

An analysis of the airport experience from an air traveler perspective

This study investigates the nature of airport experience (AE) from the perspective of air travelers. This study elaborates experiential components within the airport context and highlights the associations among the components of this experience through text analysis. This study also aims to clarify how air travelers perceive airports in relation to destinations. The analysis of passenger reviews on Skytrax indicates that AE differs from the concepts of customer and tourist experiences, because hedonic and aesthetic consumptions are not primarily associated with the memorable feelings of consumers and tourists, but with aspects of functional experience and service personnel. This study reviews three aspects that air travelers associate airports with a destination. First, an airport is a representative of a destination. Second, an airport exhibits the positive characteristics of a destination. Finally, an airport is perceived as an internal component of tourism experience. This study provides theoretical and managerial implications for airport and tourism industries