2 research outputs found
The Role and Potentials of Field User Interaction Data in the Automotive UX Development Lifecycle: An Industry Perspective
We are interested in the role of field user interaction data in the
development of IVIS, the potentials practitioners see in analyzing this data,
the concerns they share, and how this compares to companies with digital
products. We conducted interviews with 14 UX professionals, 8 from automotive
and 6 from digital companies, and analyzed the results by emergent thematic
coding. Our key findings indicate that implicit feedback through field user
interaction data is currently not evident in the automotive UX development
process. Most decisions regarding the design of IVIS are made based on personal
preferences and the intuitions of stakeholders. However, the interviewees also
indicated that user interaction data has the potential to lower the influence
of guesswork and assumptions in the UX design process and can help to make the
UX development lifecycle more evidence-based and user-centered