Destination: Mars

This set of lessons is designed to increase students' knowledge, awareness, and curiosity about the process of scientific exploration of Mars. Topics include navigating to Mars, investigating Martian soils and geology, mapping Martian landforms, and searching for signs of life. A video is also available to accompany the lessons. Educational levels: Middle school, High school

Destination-Language Proficiency in Cross-National Perspective: A Study of Immigrant Groups in Nine Western Countries

Immigrants’ destination-language proficiency has been typically studied from a microperspective in a single country. In this article, the authors examine the role of macrofactors in a cross-national perspective. They argue that three groups of macrolevel factors are important: the country immigrants settle in (“destination” effect), the sending nation (“origin” effect), and the combination between origin and destination (“setting” or “community” effect). The authors propose a design that simultaneously observes multiple origin groups in multiple destinations. They present substantive hypotheses about language proficiency and use them to develop a series of macrolevel indicators. The authors collected and standardized 19 existing immigrant surveys for nine Western countries. Using multilevel techniques, their analyses show that origins, destinations, and settings play a significant role in immigrants’ language proficiency.

The North Cyprus Conference Sector: Establishing a Competitive Advantage

North Cyprus had recently positioned itself as a conference destination. Given external and internal factors such as political isolation and the over dependency on casino tourism, policymakers have recognised the importance of the conference sector in creating sustainable growth for North Cyprus’s tourism driven economy. Increasingly, Turkish conference organisers are choosing North Cyprus as a destination to host conferences. As such, Turkish conference organisers were questioned via an internet based questionnaire to determine attributes considered important within the conference destination selection process. An Importance-Performance Analysis (IPA) was performed, the findings identified that North Cyprus was perceived as a high performer with reference to; ease of accessibility, distance of destination, conference venue and accommodation price, safety and security, climate, hospitality, quality, quantity and availability of hotel rooms. However, in relation to North Cyprus, a unique application of IPA identified macro- and micro-destination attributes that North Cyprus should improve on; transportation within destination, availability of technological resources, the range of conference venues, conference staff training, destinations marketing activities and quality of local restaurants. The findings provided implications for destination managers in terms of branding, as well as conference venue and accommodation providers in terms of targeting conference organisers more effectively and promoting North Cyprus to conference sector stakeholders

Tourism Destination Branding Complexity

Prior to completing a tourism marketing PhD the author spent almost two decades working in the tourism industry, mostly in destination marketing organisations (DMOs). In this paper he laments a significant gap in the literature in the area of tourism destination branding, a field that has only attracted academic attention since the late 1990s. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research with which to guide DMOs. There has been relatively little discussion on the complexity involved in capturing the essence of a multi-attributed destination with a succinct and focused brand position, in a way that is both meaningful to the multiplicity of target audiences of interest to stakeholders and effectively differentiates the destination from competitors. The paper summarises six issues that make the application of branding theory to destinations a complex undertaking

Assessing Destination Competitiveness: An Application to the Hot Springs Tourism Sector

This paper proposes a model to identify the factors determining the competitiveness of the hot springs tourism sector, with particular application to Taiwan. The proposed conceptual framework brings together two approaches, namely the theories of industry organization (10) and the resource-based view (RBV). The proposition underlying this framework is that destination competitiveness is achieved by the adoption of policies and strategies aligned with market opportunities, drawing upon the unique or distinctive tourism features offered by the destination. It is proposed that three major influences are evident in the case of hot springs tourism, namely Tourism Destination Resources and Attractors, Tourism Destination Strategies and Tourism Destination Environments. An evaluation is provided of the administration of a three-round Delphi survey, which was intended to validate the determinants of destination competitiveness that were derived from the literature. Drawing upon the results of the pilot study it is concluded that the development of a sector-specific model of destination competitiveness is capable of capturing the nature and characteristics of the hot springs tourism sector

Destination brand positioning slogans - towards the development of a set of accountability criteria

A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to guide destination marketing organisations (DMOs). In particular there have been few reported analyses of destination brand positioning slogans, which represent the interface between brand identity and brand image. Brand positioning is an inherently complex process, exacerbated for DMOs by the politics of decision making. DMOs must somehow capture the essence of a multi-attributed destination community in a succinct and focused positioning slogan, in a way that is both meaningful to the target audience and effectively differentiates the destination from the myriad of competitors offering the same features. Based on a review of the brand positioning literature and an examination of destination slogans used in the USA, Australia and New Zealand, the paper proposes a set of slogan criteria by which a DMO’s marketing manager, political appointees and advertising agency could be held accountable to stakeholders

Web 2.0 and destination marketing: current trends and future directions

Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts. Recent scholarly and industry research has emphasized that Web 2.0 plays an increasing role in destination marketing. However, no comprehensive appraisal of this research area has been conducted so far. To address this gap, this study conducts a quantitative literature review to examine the extent to which Web 2.0 features in destination marketing research that was published until December 2019, by identifying research topics, gaps and future directions, and designing a theory-driven agenda for future research. The study’s findings indicate an increase in scholarly literature revolving around the adoption and use of Web 2.0 for destination marketing purposes. However, the emerging research field is fragmented in scope and displays several gaps. Most of the studies are descriptive in nature and a strong overarching conceptual framework that might help identify critical destination marketing problems linked to Web 2.0 technologies is missing

Learning about demand abroad from wholesalers: a B2B analysis. NBB Working Paper No 377, November 2019

This paper uses Business to Business (B2B) transaction level data. It shows that manufacturing firms that initially export via a wholesaler are much more likely to become direct exporters to the same destination in subsequent periods. Theoretically, we rationalise this finding by demonstrating how a connection to a wholesaler reduces uncertainty about the foreign demand. In the data we isolate the channel for demand learning from productivity spillovers. Non-exporting manufacturing firms, previously serving a foreign destination through an exporting wholesaler, have a much higher probability of becoming direct exporters to the same export market in subsequent periods. A connection to an exporting wholesaler results in a probability of exporting to the same destination that is six times higher than a comparable firm without any exposure to the foreign destination