Collaborative Product Representation for Emergent Electronic Marketplace

Griffith Sciences, School of Information and Communication TechnologyNo Full Tex

The collaborative index

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Information-seekers use a variety of information stores including electronic systems and the physical world experience of their community. Within electronic systems, information-seekers often report feelings of being lost and suffering from information overload. However, in the physical world they tend not to report the same negative feelings. This work draws on existing research including Collaborative Filtering, Recommender Systems and Social Navigation and reports on a new observational study of information-seeking behaviours. From the combined findings of the research and the observational study, a set of design considerations for the creation of a new electronic interface is proposed. Two new interfaces, the second built from the recommendations of the first, and a supporting methodology are created using the proposed design considerations. The second interface, the Collaborative Index, is shown to allow physical world behaviours to be used in the electronic world and it is argued that this has resulted in an alternative and preferred access route to information. This preferred route is a product of information-seekers' interactions 'within the machine' and maintains the integrity of the source information and navigational structures. The methodology used to support the Collaborative Index provides information managers with an understanding of the information-seekers' needs and an insight into their behaviours. It is argued that the combination of the Collaborative Index and its supporting methodology has provided the capability for information-seekers and information managers to 'enter into the machine', producing benefits for both groups

Modeling usage of an online research community

Although online communities have been thought of as a new way for collaboration across geographic boundaries in the scientific world, they have a problem attracting people to keep visiting. The main purpose of this study is to understand how people behave in such communities, and to build and evaluate tools to stimulate engagement in a research community. These tools were designed based on a research framework of factors that influence online participation and relationship development. There are two main objectives for people to join an online community, information sharing and interpersonal relationship development, such as friends or colleagues. The tools designed in this study are to serve both information sharing and interpersonal relationship development needs. The awareness tool is designed to increase the sense of a community and increase the degree of social presence of members in the community. The recommender system is designed to help provide higher quality and personalized information to community members. It also helps to match community members into subgroups based on their interests. The designed tools were implemented in a field site - the Asynchronous Learning Networks (ALN) Research community. A longitudinal field study was used to evaluate the effectiveness of the designed tools. This research explored people\u27s behavior inside a research community by analyzing web server logs. The results show that although there are not many interactions in the community space, the WebCenter has been visited extensively by its members. There are over 2,000 hits per day on average and over 5,000 article accesses during the observation period. This research also provided a framework to identify factors that affect people\u27s engagement in an online community. The research framework was tested using the PLS modeling method with online survey responses. The results show that perceived usefulness performs a very significant role in members\u27 intention to continue using the system and their perceived preliminary networking. The results also show that the quality of the content of the system is a strong indicator for both perceived usefulness of the community space and perceived ease of use of the community system. Perceived ease of use did not show a strong correlation with intention to continue use which was consistent with other studies of Technology Acceptance Model (TAM). For the ALN research community, this online community helps its members to broaden their contacts, improve the quality and quantity of their research, and increase the dissemination of knowledge among community members

The collaborative index

Information-seekers use a variety of information stores including electronic systems and the physical world experience of their community. Within electronic systems, information-seekers often report feelings of being lost and suffering from information overload. However, in the physical world they tend not to report the same negative feelings. This work draws on existing research including Collaborative Filtering, Recommender Systems and Social Navigation and reports on a new observational study of information-seeking behaviours. From the combined findings of the research and the observational study, a set of design considerations for the creation of a new electronic interface is proposed. Two new interfaces, the second built from the recommendations of the first, and a supporting methodology are created using the proposed design considerations. The second interface, the Collaborative Index, is shown to allow physical world behaviours to be used in the electronic world and it is argued that this has resulted in an alternative and preferred access route to information. This preferred route is a product of information-seekers' interactions 'within the machine' and maintains the integrity of the source information and navigational structures. The methodology used to support the Collaborative Index provides information managers with an understanding of the information-seekers' needs and an insight into their behaviours. It is argued that the combination of the Collaborative Index and its supporting methodology has provided the capability for information-seekers and information managers to 'enter into the machine', producing benefits for both groups.EThOS - Electronic Theses Online ServiceGBUnited Kingdo