Meta-KANSEI modeling with Valence-Arousal fMRI dataset of brain

Background: Traditional KANSEI methodology is an important tool in the field of psychology to comprehend the concepts and meanings; it mainly focusses on semantic differential methods. Valence-Arousal is regarded as a reflection of the KANSEI adjectives, which is the core concept in the theory of effective dimensions for brain recognition. From previous studies, it has been found that brain fMRI datasets can contain significant information related to Valence and Arousal. Methods: In this current work, a Valence-Arousal based meta-KANSEI modeling method is proposed to improve the traditional KANSEI presentation. Functional Magnetic Resonance Imaging (fMRI) was used to acquire the response dataset of Valence-Arousal of the brain in the amygdala and orbital frontal cortex respectively. In order to validate the feasibility of the proposed modeling method, the dataset was processed under dimension reduction by using Kernel Density Estimation (KDE) based segmentation and Mean Shift (MS) clustering. Furthermore, Affective Norm English Words (ANEW) by IAPS (International Affective Picture System) were used for comparison and analysis. The data sets from fMRI and ANEW under four KANSEI adjectives of angry, happy, sad and pleasant were processed by the Fuzzy C-Means (FCM) algorithm. Finally, a defined distance based on similarity computing was adopted for these two data sets. Results: The results illustrate that the proposed model is feasible and has better stability per the normal distribution plotting of the distance. The effectiveness of the experimental methods proposed in the current work was higher than in the literature. Conclusions: mean shift can be used to cluster and central points based meta-KANSEI model combining with the advantages of a variety of existing intelligent processing methods are expected to shift the KANSEI Engineering (KE) research into the medical imaging field

Curvature Manipulation Of The Spectrum Of Valence-Arousal-Related Fmri Dataset Using Gaussian-Shaped Fast Fourier Transform And Its Application To Fuzzy Kansei Adjectives Modeling

Valence-Arousal is regarded as a reflection of KANSEI adjectives, which is the core concept in the theory of emotional dimensions for brain recognition. This paper presents a novel method for determining the characteristics of Valence-Arousal-based timing signals using Power Spectrum Density (PSD) of fMRI images, and Gaussian filtering, segmenting, and Gaussian-shaped Fast Fourier Transform (FFT) will be applied for reprocessing fMRI images; the timing characteristics of the fMRI image signals were extracted under short-term emotional picture stimuli (within 6. s). To reduce the computational complexity, a cubic curve fitting method was used to smooth the Valence-Arousal timing curve, and the coefficients of the fitted curve, the mean, and the standard deviation were derived from the Gaussian-shaped Affective Norm English Words (ANEW) system, subsequently, these parameters were selected to create a 4-INPUT 2-OUTPUT Takagi-Sugeno (T-S) type Adaptive Neuro Fuzzy Inference System (ANFIS). In the experimental study, an fMRI data-set was acquired for KANSEI- kindness picture stimuli and the FIS prediction was 0.05 less than the Root Mean Square Error (RMSE) after 24/18 iteration epochs for Valence/Arousal. These experiments showed that the proposed method effectively simplified high complexity when calculating fMRI images. The cubic curve fitting method extracted the characteristics of the Valence-Arousal time series-based curves effectively and established the KANSEI adjective content more accurately by comparing with the ANEW system of Valence-Arousal values. The proposed curve generation methods for the Valence-Arousal response of KANSEI adjectives will be a potential application for attention-oriented product design fields