Towards the integration of culture into the Unified Theory of Acceptance and Use of Technology

Educational technology is increasingly used in multicultural contexts and across national cultures. Educational technology users with different national and professional backgrounds may, however, exhibit different attitudes towards technology. Previous research provides isolated evidence of the relationship between learning technology acceptance and culture, and so an overall picture is missing. Therefore, this study attempts to integrate culture (sensu Hofstede, 2001) into an established technology acceptance model (ie. the Unified Theory of Acceptance and Use of Technology, UTAUT, Venkatesh, Morris, Davis & Davis, 2003). Examining a large sample (N = 2866) of learning technology users from Germany and Romania by means of questionnaire survey, we investigate the differences in culture and technology acceptance between sample subgroups. The collected data reveal the presence of cultural differences both between countries and between professions. In line with previous research, these differences are associated with dissimilar acceptance profiles, ie. different values of acceptance variables and of path coefficients between them. Based on the findings, this study makes headway in cross-cultural research by proposing an extended model of UTAUT – one which integrates three of Hofstede’s culture dimensions. As a practical implication, national and professional culture may shape computer-based learning environments

Create-A-Culture: An Experiential Approach To Cross Cultural Communication Dynamics

This small group activity uses a pseudo-simulation approach to explore dynamics of enculturation, acculturation, third culture, and diaspora and the resulting influences upon cross-cultural communication competence. All human communication contexts are influenced by perceptual patterns which, in turn, are shaped by culture-based norms and views. Furthermore, as asserted by E.T. Hall, significant linkages exist between a group’s cultural influences and its communication practices. This guided, collaborative learning exercise also draws on the inherent diversity within the students’ personal cultural backgrounds and previous culture-based studies as they work together to create new (hypothetical) co-cultural groups. Through this multi-step exercise, students “experience” the long term processes by which a group develops its culture—as manifested in its observable elements, values, and contextual sensibilities. Students are encouraged to use their imaginations as informed by their historical, geographical, and anthropological knowledge in order to consider beyond their own personal cultural realities. This activity, which can be adjusted to a wide variety of class sizes and session-lengths, accomplishes several additional pedagogical objectives, including: collaborative learning, exploration of culture-based principles, and the application of systems theory to human communication practices (input-throughput-output)

Exploring Students\u27 Perceptions of Academically Based Living-Learning Communities

This qualitative study employed focus group interviews to explore students\u27 perceptions of three well established academically based living-learning communities at a large, land-grant university in the Midwest. Three themes emerged that illustrated students\u27 perceptions of a culture that promoted seamless learning, a scholarly environment, and an ethos of relatedness among faculty, staff, and peers. Implications for practice and future research are discussed

Cultural robotics : The culture of robotics and robotics in culture

Copyright 2013 Samani et al.; licensee InTech. This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly citedIn this paper, we have investigated the concept of "Cultural Robotics" with regard to the evolution o social into cultural robots in the 21st Century. By defining the concept of culture, the potential development of culture between humans and robots is explored. Based on the cultural values of the robotics developers, and the learning ability of current robots, cultural attributes in this regard are in the process of being formed, which would define the new concept of cultural robotics. According to the importance of the embodiment of robots in the sense of presence, the influence of robots in communication culture is anticipated. The sustainability of robotics culture based on diversity for cultural communities for various acceptance modalities is explored in order to anticipate the creation of different attributes of culture between robot and humans in the futurePeer reviewe

A virtual practice community for student learning and staff development in health and social work inter-professional education. Mini-project evaluation report.

Interprofessional education (IPE) has been widely advocated and developed as a means to encourage effective collaboration in order to improve public sector services. An IPE curriculum was introduced at Bournemouth University from 2005 for all nursing branches, midwifery, occupational therapy, physiotherapy, operating department practice and social work students (n=600). Challenges of this ambitious and large scale project included facilitating meaningful interprofessional learning while balancing structural complexities of professional body requirements and the logistics of large student numbers and multi-site teaching. A web-based simulated community was created, known as Wessex Bay, as a learning resource to facilitate interprofessional learning around case scenarios. An evaluation of student and staff experiences of IPE over two years, focusing principally on the use of technology in the education process was implemented. Student and staff data were collected via e-surveys, focus groups and open-ended questionnaires with additional feedback from external reviewers specifically on Wessex Bay. Qualitative data were subjected to thematic analysis. Whilst the findings are not claimed to be representative, they provide a rich insight into student and staff experiences of technology enhanced learning in IPE. The richness and complexity of data has led to a number of project outcomes with wide-ranging implications for interprofessional education. This research has led to the identification of three major territories of praxis in which individuals, both students and tutors, are operating in IPE, namely professional differences and identity, curriculum design and learning and teaching strategies, and technology enhanced learning. For the purposes of this report, we will discuss the findings related to student and staff experiences of technology enhanced learning in IPE. The evaluation of the findings highlighted three issues; the level of student and staff knowledge and skill in using learning technologies impacted significantly on learning; there was a need to capitalise on the use of web-based learning resources by increasing interactivity within the scenarios; and finally student and staff experiences of the learning resources was enhanced by a positive learning culture to facilitate creative use of materials. All project aims and objectives were met, and whilst more focused staff and student development in using learning technology is required, a culture of working interprofessionally among students and academic staff has begun to develop, leading to the sharing of ideas about content and learning processes. Recommendations resulting from the project include the introduction of assessed development of student and staff learning technology skills; development of more interactive web-based learning embedded within the case scenarios; and streamlining of the scenarios to provide fewer, but more developed, cases

The effect of organizational culture on CRM success

Copyright @ 2013 EMCIS.The aim of this paper is to develop a theoretical framework exemplifying the effect of organizational culture on the success of Customer Relationship Management (CRM) systems' implementation. This is deemed significant as yet little research has investigated the role of organizational culture as a critical success factor to CRM implementation. The proposed theoretical framework is developed based on the notion that nurturing an organizational culture that promotes adaptive learning leads to better management of customer information that in turn improves the quality of customer information, which is considered a key contributor to successful implementation of CRM initiatives. The Competing Values Framework (CVF) is used to measure "Organizational Culture" since it has proven its validity in examining the effect of organizational culture on organizational effectiveness and performance

Community engagement at Roger Williams University: community service - service learning - civic engagement

Service to the local community has become a part of the college tradition as more campuses incorporate service into their curricular and co-curricular cultures. Roger Williams University parallels this trend. Service has evolved from “a nice thing to do” to an important element in our academic and co-curricular culture. We have outgrown the blanket term “service” and can place campus-wide service activities in three distinct categories: community service, service learning, and civic engagement. While based on the common goal of promoting active citizenship, each category contains distinct experiences with distinct learning outcomes

Moving Toward a Culture of Evidence: Documentation and Action Research inside CAPE Veteran Partnerships

This report is a culmination of three years of study of the impact on effective teaching of educators and artists engaging as partners in action research (inquiry based study of their own practice), in documenting the effects of arts integration on student learning (creating a "culture of evidence"), and in collaborating with other action research teams and with formal researchers to actively investigate qualities of teaching and learning at participating schools (what CAPE calls "layered research")

Lifelong learning in Palestine

Palestine's universities are recognised as being involved in outstanding work in the difficult conditions of a belligerent occupation. Internal travel restrictions and over 600 checkpoints and barriers have unsuccessfully tried to atomise higher education. Lifelong Learning in Palestine (LLIP) is a Tempus project that sees universities as central influences in broader societal change. LLIP works on cooperating in formal and informal education and training that give the organic connections of a future learning society. This paper outlines the aims and objectives of the LLIP project that began in 2011 and runs up to October 2013. LLIP is exploring new student-centred pedagogies that create a learning culture that sees Palestinians determining their own future as any other people around the world and participating in the creation of a global knowledge based society

Media Culture 2020: collaborative teaching and blended learning using social media and cloud-based technologies

The Media Culture 2020 project was considered to be a great success by all the partners, academics and especially the students who took part. It is a true example of an intercultural, multidisciplinary, blended learning experience in higher education that achieved it goals of breaking down classroom walls and bridging geographical distance and cultural barriers. The students with different skills, coming from different countries and cultures, interacting with other enlarges the possibilities of creativity, collaboration and quality work. The blend of both synchronous and asynchronous teaching methods fostered an open, blended learning environment, one that extended the traditional boundaries of the classroom in time and space. The interactive and decentralized nature of digital tools enabled staff and students to communicate and strengthen social ties, alongside participation in the production of new knowledge and media content. For students and lecturers, the implementation of social media and cloud platforms offered an innovative solution to both teaching and learning in a collaborative manner. By leveraging the interactive and decentralised capabilities of a range of technologies in an educational context, this model of digital scholarship facilitates an open and dynamic working environment. Blended teaching methods allow for expansive collaboration, whereby information and knowledge can be accessed and disseminated across a number of networked devices