One way to improve access to education is to make use of the World-Wide Web, and already there is a great deal of material on the Web intended specifically for education. However, much of it is unexciting and would not encourage creativity or imagination in those studying it. This paper shows that by taking ideas from e-commerce, where effective and innovative use has been made of the Web, it is possible to create sophisticated Web-based environments that can meet the educational requirements of learners, respond to their individual needs, and encourage both creativity and imagination