Types of cost in inductive concept learning

Inductive concept learning is the task of learning to assign cases to a discrete set of classes. In real-world applications of concept learning, there are many different types of cost involved. The majority of the machine learning literature ignores all types of cost (unless accuracy is interpreted as a type of cost measure). A few papers have investigated the cost of misclassification errors. Very few papers have examined the many other types of cost. In this paper, we attempt to create a taxonomy of the different types of cost that are involved in inductive concept learning. This taxonomy may help to organize the literature on cost-sensitive learning. We hope that it will inspire researchers to investigate all types of cost in inductive concept learning in more depth

Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions

One of the most challenging problems in computational advertising is the prediction of click-through and conversion rates for bidding in online advertising auctions. An unaddressed problem in previous approaches is the existence of highly non-uniform misprediction costs. While for model evaluation these costs have been taken into account through recently proposed business-aware offline metrics -- such as the Utility metric which measures the impact on advertiser profit -- this is not the case when training the models themselves. In this paper, to bridge the gap, we formally analyze the relationship between optimizing the Utility metric and the log loss, which is considered as one of the state-of-the-art approaches in conversion modeling. Our analysis motivates the idea of weighting the log loss with the business value of the predicted outcome. We present and analyze a new cost weighting scheme and show that significant gains in offline and online performance can be achieved.Comment: First version of the paper was presented at NIPS 2015 Workshop on E-Commerce: https://sites.google.com/site/nips15ecommerce/papers Third version of the paper will be presented at AdKDD 2017 Workshop: adkdd17.wixsite.com/adkddtargetad201