Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations.

Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations. Information on these associations arise from two ways of collecting data respectively: brand-by-brand evaluations of all attributes and attribute-by-attribute evaluations of all brands. In this paper, the authors present a methodological approach, namely correspondence analysis of matched matrices, to assess the communalitites as well as asymmetries between brand-to-attribute and attribute-to-brand associations. The methodology results in perceptual maps visualizing brand image. The approach is illustrated in an empirical market research project in which two samples of consumers evaluated ten brands of deodorants and eleven attributes

Family support groups for family members of mentally ill offenders : family expectations and experiences

Family Support Groups (FSGs) are developed for family members of mentally ill offenders. This study investigates family treatment expectations and experiences of an FSG. Family members were interviewed before (n = 20) and after (n = 17) attending an FSG. Results show that family members hesitated or were curious about the FSG, expected to receive peer support and universality of problems, to receive information and advice and thought about the safety and respect of the group. Family members experienced the treatment as helpful because it was supportive, they gained new insights and they felt relieved and satisfied. Many family members see the guidance of the therapists and the differences in family and gender roles as an added value of attending an FSG. However, considering the limitations of the study, future studies should gain insight in and stress the importance of the meaning of therapeutic processes for family members confronted with different psychiatric disorders and/or situations

Assessing Brand Image through Communalitites and Asymmetries Brand-to-Attribute and Attribute-to-Brand Associations.

Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations. Information on these associations arise from two ways of collecting data respectively: brand-by-brand evaluations of all attributes and attribute-by-attribute evaluations of all brands. In this paper, the authors present a methodological approach, namely correspondence analysis of matched matrices, to assess the communalitites as well as asymmetries between brand-to-attribute and attribute-to-brand associations. The methodology results in perceptual maps visualizing brand image. The approach is illustrated in an empirical market research project in which two samples of consumers evaluated ten brands of deodorants and eleven attributes.

An integrated new product development model for the Turkish electronics industry

The aim of this study is to report on an integrated model of new product development (NPD) and the analysis of factors, which have a significant effect on new product development success. First, an integrated NPD model based on past research findings and suggestions of several researchers is built. A three-step model is constructed and is tested through a series of statistical tests and analysis. The data for the testing of the model is provided by an empirical study conducted in the Turkish electronics industry. Some practices for successful NPD are suggested

Context-aware, ontology-based, service discovery

Service discovery is a process of locating, or discovering, one or more documents, that describe a particular service. Most of the current service discovery approaches perform syntactic matching, that is, they retrieve services descriptions that contain particular keywords from the user’s query. This often leads to poor discovery results, because the keywords in the query can be semantically similar but syntactically different, or syntactically similar but semantically different from the terms in a service description. Another drawback of the existing service discovery mechanisms is that the query-service matching score is calculated taking into account only the keywords from the user’s query and the terms in the service descriptions. Thus, regardless of the context of the service user and the context of the services providers, the same list of results is returned in response to a particular query. This paper presents a novel approach for service discovery that uses ontologies to capture the semantics of the user’s query, of the services and of the contextual information that is considered relevant in the matching process

Group virtue: the importance of morality (vs. competence and sociability) in the positive evaluation of in-groups.

Although previous research has focused on competence and sociability as the characteristics most important to positive group evaluation, the authors suggest that morality is more important. Studies with preexisting and experimentally created in-groups showed that a set of positive traits constituted distinct factors of morality, competence, and sociability. When asked directly, Study 1 participants reported that their in-group's morality was more important than its competence or sociability. An unobtrusive factor analytic method also showed morality to be a more important explanation of positive in-group evaluation than competence or sociability. Experimental manipulations of morality and competence (Study 4) and morality and sociability (Study 5) showed that only in-group morality affected aspects of the group-level self-concept related to positive evaluation (i.e., pride in, or distancing from, the in-group). Consistent with this finding, identification with experimentally created (Study 2b) and preexisting (Studies 4 and 5) in-groups predicted the ascription of morality, but not competence or sociability, to the in-group

Mediation Effect of Lean: A Bidirectional Synergetic Relationship with SCM for Higher Operational Performance

Competitive plants focus their efforts on reducing manufacturing costs and waste along their production chains. Hence, manufacturing programs with important practices and methodologies such as lean, JIT, TPM, and Kaizen have been embraced. However, an empirical investigation of simultaneous use of several manufacturing programs representing multiple facets of lean is lacking in the literature. Various studies have found that some supply chain management practices are bi-directionally related to lean, but its holistic measurement in relation to supply chain management is still lacking. Thus, this paper provides an evidence of mediation effect of lean from high performance manufacturing (HPM) project perspective in relation to supply chain management

How local are local lists? A quantitative and qualitative analysis of local lists in Flanders

Local party systems in Western democracies are characterized by the presence of so-called independent local lists, giving a distinct place-bound flavour to local politics. Moreover, the presence of these local or non-national lists is generally assumed to counterbalance the entry of national parties into municipal elections and considered as an indication for the incompleteness of the party politicisation process. However, political reality suggests that not all local lists are as independent or as local as their label indicates and instead are related to national parties in varying degrees. This paper aims to contribute to a more detailed and refined understanding of these non-national lists. To do so, the first part of the paper develops an innovative and contingent classification model based on local lists’ vertical and horizontal autonomy. Consequently this classification model is applied to all non-national lists in Flanders over two electoral periods (2006 and 2012) allowing to establish the occurrence of the different types of local lists in Flanders. The second part of this paper aims to uncover the rationales of the different types of local lists. Based on a qualitative comparative case-analysis, the cost-benefit assessments relating to vote-seeking, office-seeking and policy-seeking goals of the different types of local lists are explored. This analysis enables to revealing the local causal mechanisms influencing the strategic choices of the different types of local lists and to interpret and clarify the established variation within the large group of local lists in Flanders