Automatic domain ontology extraction for context-sensitive opinion mining

Automated analysis of the sentiments presented in online consumer feedbacks can facilitate both organizations’ business strategy development and individual consumers’ comparison shopping. Nevertheless, existing opinion mining methods either adopt a context-free sentiment classification approach or rely on a large number of manually annotated training examples to perform context sensitive sentiment classification. Guided by the design science research methodology, we illustrate the design, development, and evaluation of a novel fuzzy domain ontology based contextsensitive opinion mining system. Our novel ontology extraction mechanism underpinned by a variant of Kullback-Leibler divergence can automatically acquire contextual sentiment knowledge across various product domains to improve the sentiment analysis processes. Evaluated based on a benchmark dataset and real consumer reviews collected from Amazon.com, our system shows remarkable performance improvement over the context-free baseline

An Empirical Study of Online Consumer Review Spam: A Design Science Approach

Because of the sheer volume of consumer reviews posted to the Internet, a manual approach for the detection and analysis of fake reviews is not practical. However, automated detection of fake reviews is a very challenging research problem given the fact that fake reviews could just look like legitimate reviews. Guided by the design science research methodology, one of the main contributions of our research work is the development of a novel methodology and an instantiation which can effectively detect untruthful consumer reviews. The results of our experiment confirm that the proposed methodology outperforms other well-known baseline methods for detecting untruthful reviews collected from amazon.com. Above all, the designed artifacts enable us to conduct an econometric analysis to examine the impact of fake reviews on product sales. To the best of our knowledge, this is the first empirical study conducted to analyze the economic impact of fake consumer reviews