Context-aware Deep Model for Entity Recommendation in Search Engine at Alibaba

Entity recommendation, providing search users with an improved experience via assisting them in finding related entities for a given query, has become an indispensable feature of today's search engines. Existing studies typically only consider the queries with explicit entities. They usually fail to handle complex queries that without entities, such as "what food is good for cold weather", because their models could not infer the underlying meaning of the input text. In this work, we believe that contexts convey valuable evidence that could facilitate the semantic modeling of queries, and take them into consideration for entity recommendation. In order to better model the semantics of queries and entities, we learn the representation of queries and entities jointly with attentive deep neural networks. We evaluate our approach using large-scale, real-world search logs from a widely used commercial Chinese search engine. Our system has been deployed in ShenMa Search Engine and you can fetch it in UC Browser of Alibaba. Results from online A/B test suggest that the impression efficiency of click-through rate increased by 5.1% and page view increased by 5.5%.Comment: CIKM2019 International Workshop on Entity Retrieval. arXiv admin note: text overlap with arXiv:1511.08996 by other author

The Short Text Matching Model Enhanced with Knowledge via Contrastive Learning

In recent years, short Text Matching tasks have been widely applied in the fields ofadvertising search and recommendation. The difficulty lies in the lack of semantic information and word ambiguity caused by the short length of the text. Previous works have introduced complement sentences or knowledge bases to provide additional feature information. However, these methods have not fully interacted between the original sentence and the complement sentence, and have not considered the noise issue that may arise from the introduction of external knowledge bases. Therefore, this paper proposes a short Text Matching model that combines contrastive learning and external knowledge. The model uses a generative model to generate corresponding complement sentences and uses the contrastive learning method to guide the model to obtain more semantically meaningful encoding of the original sentence. In addition, to avoid noise, we use keywords as the main semantics of the original sentence to retrieve corresponding knowledge words in the knowledge base, and construct a knowledge graph. The graph encoding model is used to integrate the knowledge base information into the model. Our designed model achieves state-of-the-art performance on two publicly available Chinese Text Matching datasets, demonstrating the effectiveness of our model.Comment: 11 pages,2 figure

AliMe KG: Domain Knowledge Graph Construction and Application in E-commerce

Pre-sales customer service is of importance to E-commerce platforms as it contributes to optimizing customers' buying process. To better serve users, we propose AliMe KG, a domain knowledge graph in E-commerce that captures user problems, points of interests (POI), item information and relations thereof. It helps to understand user needs, answer pre-sales questions and generate explanation texts. We applied AliMe KG to several online business scenarios such as shopping guide, question answering over properties and recommendation reason generation, and gained positive results. In the paper, we systematically introduce how we construct domain knowledge graph from free text, and demonstrate its business value with several applications. Our experience shows that mining structured knowledge from free text in vertical domain is practicable, and can be of substantial value in industrial settings

Normal vs. Adversarial: Salience-based Analysis of Adversarial Samples for Relation Extraction

Recent neural-based relation extraction approaches, though achieving promising improvement on benchmark datasets, have reported their vulnerability towards adversarial attacks. Thus far, efforts mostly focused on generating adversarial samples or defending adversarial attacks, but little is known about the difference between normal and adversarial samples. In this work, we take the first step to leverage the salience-based method to analyze those adversarial samples. We observe that salience tokens have a direct correlation with adversarial perturbations. We further find the adversarial perturbations are either those tokens not existing in the training set or superficial cues associated with relation labels. To some extent, our approach unveils the characters against adversarial samples. We release an open-source testbed, "DiagnoseAdv" in https://github.com/zjunlp/DiagnoseAdv.Comment: IJCKG 202

ATBRG: Adaptive Target-Behavior Relational Graph Network for Effective Recommendation

Recommender system (RS) devotes to predicting user preference to a given item and has been widely deployed in most web-scale applications. Recently, knowledge graph (KG) attracts much attention in RS due to its abundant connective information. Existing methods either explore independent meta-paths for user-item pairs over KG, or employ graph neural network (GNN) on whole KG to produce representations for users and items separately. Despite effectiveness, the former type of methods fails to fully capture structural information implied in KG, while the latter ignores the mutual effect between target user and item during the embedding propagation. In this work, we propose a new framework named Adaptive Target-Behavior Relational Graph network (ATBRG for short) to effectively capture structural relations of target user-item pairs over KG. Specifically, to associate the given target item with user behaviors over KG, we propose the graph connect and graph prune techniques to construct adaptive target-behavior relational graph. To fully distill structural information from the sub-graph connected by rich relations in an end-to-end fashion, we elaborate on the model design of ATBRG, equipped with relation-aware extractor layer and representation activation layer. We perform extensive experiments on both industrial and benchmark datasets. Empirical results show that ATBRG consistently and significantly outperforms state-of-the-art methods. Moreover, ATBRG has also achieved a performance improvement of 5.1% on CTR metric after successful deployment in one popular recommendation scenario of Taobao APP.Comment: Accepted by SIGIR 2020, full paper with 10 pages and 5 figure

MTBRN: Multiplex Target-Behavior Relation Enhanced Network for Click-Through Rate Prediction

Click-through rate (CTR) prediction is a critical task for many industrial systems, such as display advertising and recommender systems. Recently, modeling user behavior sequences attracts much attention and shows great improvements in the CTR field. Existing works mainly exploit attention mechanism based on embedding product when considering relations between user behaviors and target item. However, this methodology lacks of concrete semantics and overlooks the underlying reasons driving a user to click on a target item. In this paper, we propose a new framework named Multiplex Target-Behavior Relation enhanced Network (MTBRN) to leverage multiplex relations between user behaviors and target item to enhance CTR prediction. Multiplex relations consist of meaningful semantics, which can bring a better understanding on users' interests from different perspectives. To explore and model multiplex relations, we propose to incorporate various graphs (e.g., knowledge graph and item-item similarity graph) to construct multiple relational paths between user behaviors and target item. Then Bi-LSTM is applied to encode each path in the path extractor layer. A path fusion network and a path activation network are devised to adaptively aggregate and finally learn the representation of all paths for CTR prediction. Extensive offline and online experiments clearly verify the effectiveness of our framework.Comment: Accepted by CIKM202