The Behavioral Life-Cycle Theory Of Consumer Behavior: Survey Evidence

We find that survey evidence on faculty pay-cycle choice strongly contradicts the neoclassical theory of consumer behavior. It is more favorable to the behavioral life-cycle theory of Shefrin and Thaler (1988).behavioral life-cycle theory, consumer behavior, survey evidence

History of consumer demand theory 1871-1971: A Neo-Kantian rational reconstruction

This paper examines the history of the neoclassical theory of consumer demand from 1871 to 1971 by bringing into play the knowledge theory of the Marburg School, a Neo-Kantian philosophical movement. The work aims to show the usefulness of a Marburg-inspired epistemology in rationalizing the development of consumer analysis and, more generally, to understand the principles that regulate the process of knowing in neoclassical economics.Consumer Theory, Demand Theory, Utility Theory, Neo- Kantianism, Marburg School

Mainstream Consumer Theory: Delay, Acceptance and History Texts

Consumer theory is considered to be the hard core of the neoclassical canon. The present work traces the various historical stages which led to the acceptance of the theory, and attempts to offer some possible explanations for its eventual establishment. The paper starts with a brief historical discussion of the establishment of the canon of the marginalist consumer theory. Subsequently, it discusses the main points of attack by alternative schools of thought. Finally, as part of the assessment, the paper will utilize period and phenomenological histories of thought in appraising the fashionable or non-fashionable way that this theory found a permanent place in the general texts of the history of economics. The discussion might contribute to the understanding of the dominance of mainstream consumer theory and the way that it took its paramount place in modern economics.History of Consumer Theory; History of Mainstream Economics

The Structure of Neoclassical Consumer Theory

This paper offers an accessible introductory survey of the application of abstract choice theory to consumer theory. In the process, the paper identifires---somewhat more carefully than is usual in the literature--- the relatively small role of the rationality postulates and the relatively large role of the ad hoc assumptions that are required to produce the minimal structure of neoclassical consumer theory. (This structure is that Marshallian demand obeys the weak axiom of revealed preference in budget data). Finally, this paper serves as a reminder that economists should abandon the behaviorist aspirations and claims that they have repeatedly, but incorrectly, associated with abstract choice theory.abstract choice theory, consumer theory, neoclassical economics

Consumer Behaviour Theory: Approaches and Models

Critique of the various approaches that have been taken towards the study of Consumer Behaviou

The role of simulations in consumer experiences and behavior: insights from the grounded cognition theory of desire

What are the mechanisms by which extrinsic and environmental cues affect consumer experiences, desires, and choices? Based on the recent grounded cognition theory of desire, we argue that consumption and reward simulations constitute a central mechanism in these phenomena. Specifically, we argue that appetitive stimuli, such as specific product cues, can activate simulations of consuming and enjoying the respective products, based on previous learning experiences. These consumption and reward simulations can lead to motivated behavior, and can be modulated by state and trait individual differences, situational factors, and product-extrinsic cues. We outline the role of simulations within the grounded theory of desire, offering a theoretical framework for understanding motivational processes in consumer behavior. Then we illustrate the theory with behavioral, physiological, and neuroimaging findings on simulations in appetitive behavior and sensory marketing. Finally, we outline important issues for further research and applications for stimulating healthy, prosocial, and sustainable consumer choices

Applying Agenda-Setting Theory to Consumer Products: Oregon Wine

This project examines how Oregon winemakers present themselves to the media and their consumers, and whether or not their portrayal is received correctly by these sources. This research focuses mainly on what message producers convey to the media and how that, in turn, reaches consumers, while focusing more specifically on Oregon winemakers. The goals for this project are to further agenda-setting research in regards to consumer products and to advance the meaningfulness of mass communication and public relations

Consumers, Play and Communitas—an Anthropological View on Building Consumer Involvement on a Mass Scale

There is an increasing interest in effective methods for building consumer involvement on a mass scale. This paper offers an interdisciplinary theoretical framework for consumer involvement analysis and forwards an anthropological approach to this issue. It uses categories of play and communitas to examine cultural dynamics underlying consumer involvement. It summarizes and extends theoretical understanding of the topic and provides numerous examples from contemporary marketplace such as Heineken Open’er Festival and Volkswagen ‘Fun Theory’ initiative. Several research propositions are formulated for future empirical endeavors and implications for practice are defined