ASTER multispectral thermal data and finding water

Conference item - published without an abstract

The development of student learning and information literacy: a case study [conference item]

Literacy is documented as a fundamental human right. The ability to exercise this right improves an individual’s life chances by achieving their personal, social, occupational and educational goals, and it opens opportunities for social, economic and political integration. Currently in an information and knowledge society, there is a salient need for Information Literacy (IL). IL can be defined as knowing when and why one might need information, where to find it, and how to evaluate, use and communicate it in an ethical manner. There is a need for undergraduate and postgraduate students to demonstrate a competency with information literacy skills. For example it is essential for the student to develop a thesis statement, i.e. research question and to consequently search, organise, share and evaluate the results. In this paper we present a case studyhighligting the role of Library and Student Support (LSS) based at Middlesex University London. LSS works in conjunction with University Departments (Schools) and leads on the development and implementation of a coherent and strategic approach to the development of learner competencies. These are identified through the development and implementation of relevant University policies and strategies. We argue that other Higher Education institutions may benefit from our experience of implementing IL policy in collaboration with a Library and Student Support Service

Social marketing: a proven tool for improving the human condition (conference item : slideshow)

The conference brought together international businessman who were experimenting in creating more humane organisations. The presentation introduced the importance of social marketing to help achieve this purpose. It also promoted my book

Social marketing: a proven tool for improving the human condition (conference item : keynote speech)

The author was honoured by CIM to present the topic based on his book. The event "Five great minds" was held to update senior marketers about current issues in marketing. The author introduced the topic, its principles and methodology. He argued that there is not enough awareness about Social Marketing especially given its proven effectiveness. He finished with a rallying call encouraging Senior Marketers to help make Social Marketing as a routinely covered area in marketing programmes